More than 4,700 toxic substances against you. Stop smoking.
The main goal of this campaign was to show how a single cigarette contains a huge amount of toxic substances that attack your body each time you smoke. They are a True invasion force. To illustrate such an idea we looked at the past, present and future of human conflicts and came up with these 3 ads. It all needed to look very epic so we decided to do everything in 3D, each element was individually modeled in a long process which took almost 9 months.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot
Illustrator: Casa do Vaticano