Adesf: War, 2
More than 4,700 toxic substances against you. Stop smoking.
The main goal of this campaign was to show how a single cigarette contains a huge amount of toxic substances that attack your body each time you smoke. They are a True invasion force. To illustrate such an idea we looked at the past, present and future of human conflicts and came up with these 3 ads. It all needed to look very epic so we decided to do everything in 3D, each element was individually modeled in a long process which took almost 9 months.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot
Illustrator: Casa do Vaticano
15 Comments
WOW!!!!
Really? Smoking Kills?
9 months to tell that?
C'mon...
lovely !! I will give you 8.5/10
radical
Hey what's that flag? Albanian flag?
that's albanian.
over all is nice but if lighten up the cigarette would be perfect!!
GREAT idea!
one puff and they are gone these guys.
one puff and they are gone. so what harm?
nice
nice
Por fin algo nuevo, exellent concept!
Aala............
lovely..........
really cool design work. nothing we haven't heard before and certainly nothing that will convince anyone to stop smoking, but still, cool design work.
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www.hateondave.com
WOW!!!
Awesome idea, but this particular execution doesn´t makes sense because of what´s inside the cigarette