Adesf: War, 2

More than 4,700 toxic substances against you. Stop smoking.

The main goal of this campaign was to show how a single cigarette contains a huge amount of toxic substances that attack your body each time you smoke. They are a True invasion force. To illustrate such an idea we looked at the past, present and future of human conflicts and came up with these 3 ads. It all needed to look very epic so we decided to do everything in 3D, each element was individually modeled in a long process which took almost 9 months.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot
Illustrator: Casa do Vaticano

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15 comments

Guest's picture
Guest

WOW!!!!

Really? Smoking Kills?

9 months to tell that?

C'mon...

premc's picture
premc
917 pencils

lovely !! I will give you 8.5/10

radical

Blashyrkh's picture
Blashyrkh
32698 pencils

Hey what's that flag? Albanian flag?

Guest's picture
Guest

that's albanian.

eugenius's picture
eugenius
396 pencils

over all is nice but if lighten up the cigarette would be perfect!!

Guest's picture
Guest

GREAT idea!

Guest's picture
Guest

one puff and they are gone these guys.

act's picture
act
535 pencils

one puff and they are gone. so what harm?

firebug's picture
firebug
1117 pencils

nice

firebug's picture
firebug
1117 pencils

nice

Guest's picture
Guest

Por fin algo nuevo, exellent concept!

arslan722's picture
arslan722
81 pencils

Aala............
lovely..........

HateOnDave's picture
HateOnDave
50 pencils

really cool design work. nothing we haven't heard before and certainly nothing that will convince anyone to stop smoking, but still, cool design work.

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www.hateondave.com

Freya's picture
Freya
1050 pencils

WOW!!!

Guest's picture
Guest

Awesome idea, but this particular execution doesn´t makes sense because of what´s inside the cigarette

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