ADESF: Submarine

A crack in a 2 cm rivet once sunk a submarine killing 56 sailors.
Your body is machine 10X more complex. Smoking can damage any single part of if.

Advertising Agency: NeogamaBBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
Illustrator: Iran
Published: March 2012

6 comments

ella bergh's picture
ella bergh
112 pencils

nice.

killazol1's picture
killazol1
354 pencils

nice

chuckieT's picture
chuckieT
680 pencils

That's a pretty long bridge of logic to have to cross.

My wooden dining room table is distressed. The scratches give it character. You are 1,000 times more complex than my dining room table. The more you distress your lungs the more character you will have.

Where is the idea's picture
Where is the idea
707 pencils

ha...ha...completely agree with chuckie. this bridge isn't worth crossing, the logic simply mocks at you.

mystery-gal's picture
mystery-gal
28 pencils

why are they comnparing smpoking to a submarine/??

Javier Davis's picture
Javier Davis
84 pencils

nice

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