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Submarine

Agency: 
Published/Aired: 
March 2012
Description: 

Print advertisment created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

A crack in a 2 cm rivet once sunk a submarine killing 56 sailors.
Your body is machine 10X more complex. Smoking can damage any single part of if.

Advertising Agency: NeogamaBBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
Illustrator: Iran

Comments (6)

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Highest Rated

mystery-gal's picture
mystery-gal
Activity Score 28

why are they comnparing smpoking to a submarine/??

ella bergh's picture
ella bergh
Activity Score 112

nice.

killazol1's picture
killazol1
Activity Score 354

nice

chuckieT's picture
chuckieT
Activity Score 680

That's a pretty long bridge of logic to have to cross.

My wooden dining room table is distressed. The scratches give it character. You are 1,000 times more complex than my dining room table. The more you distress your lungs the more character you will have.

Where is the idea's picture
Where is the idea
Activity Score 707

ha...ha...completely agree with chuckie. this bridge isn't worth crossing, the logic simply mocks at you.

mystery-gal's picture
mystery-gal
Activity Score 28

why are they comnparing smpoking to a submarine/??

Javier Davis's picture
Javier Davis
Activity Score 84

nice

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