Advertising Agency: NeogamaBBH, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Copywriters: Silvio Amorim, Marcelo Correa
Art Director: Fábio Baraldi
Photographer: Marcus Hausser
Artist: Sang
Digital Retouch: Daniel Leão, Alexandre Calvin, Willian Teixeira
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Comments
As a long time smoker, every time I see something like these ad (nice one, btw)I just think: "F**k you, let me smoke".
Really don't know if it works for the target.
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"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."
If you say to all no-smoke ad 'F*ck you, let me smoke', then there is no ad good enough for you in this issue, is there?
They look better smaller - nice work
Umlaut
nice message........and ilustration too.
Jaya Singh
To Kaifa, they may not be speaking to bitter, stubborn, long time lemmings such as yourself. They may be trying for a younger audience who isn't as stuck in their ways.
It´s a very good art, the concept... lazy