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ADESF: Stem cells
Advertising Agency: Neogama/BBH, Brazil
Creative Director: Alexandre Gama
Creatives: Pedro Utzeri, Patricia Leme
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These ads kind of make the situation out to be hopeless. Makes you want to give up because you know nothing will change anyway.
I got the opposite. I felt like the situation is at hand... don't smoke anymore and you won't have to wait for all these cures. Stop the cause. To each their own though! ;)
Cure
Agency: Neogama/BBH Brazil
Creatives: Pedro Utzeri e Patricia Leme
Creative Director: Alexandre Gama
la pieza con la cabeza es, lejos, la mejor lograda.
estas sólo sirven para campañar.
The only problem I have with anti-smoking ads is that it's about personal choice. If it's that big a problem simply ban cigarettes completely, it's not as if smokers can take it underground as it makes them stink and so they'd be easy to find.
Drinking alcohol kills more people in the UK than smoking does and I know I've worked on more than a few alcoholic drink ads and yet no one questions that. I don't recall seeing too many anti-alcohol ads around. Perhaps we will in 20 years' time, who knows?
That said, the ad gets the message across, even if there is no guarantee that stem cell research can cure anything - it may even make things worse.
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