Adesf Smoking Awareness: Red sofa

Your body is your home. Don't smoke.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Creative Director: Alexandre Gama
Copywriter: Isabella Paulelli
Art Director: Márcio Ribas
Photographer: Robert Polidori
Producer: Robson Ciaramicoli
Account Supervisor: Humberto Galdieri

Your body is your home. Don't smoke.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Creative Director: Alexandre Gama
Copywriter: Isabella Paulelli
Art Director: Márcio Ribas
Photographer: Robert Polidori
Producer: Robson Ciaramicoli
Account Supervisor: Humberto Galdieri

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4 comments

I think Im good tats why Im here's picture
I think Im good...
48 pencils

Copy did the job. Although the second message 'you could burn your house down' by smoking was first received.

Wordnerd's picture
Wordnerd
6662 pencils

Same here.

Indra Sinha's picture
Indra Sinha
30 pencils

Brilliant and terrifying.

popmilk's picture
popmilk
36 pencils

great executions... detail art directions!

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