Adesf Smoking Awareness: Bookcase

Your body is your home. Don't smoke.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Creative Director: Alexandre Gama
Copywriter: Isabella Paulelli
Art Director: Márcio Ribas
Photographer: Robert Polidori
Producer: Robson Ciaramicoli
Account Supervisor: Humberto Galdieri

Your body is your home. Don't smoke.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Creative Director: Alexandre Gama
Copywriter: Isabella Paulelli
Art Director: Márcio Ribas
Photographer: Robert Polidori
Producer: Robson Ciaramicoli
Account Supervisor: Humberto Galdieri

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14 comments

copywriter.txt's picture
copywriter.txt
828 pencils

Great photography and concept. Clap, Clap, Clap.

Oz's picture
Oz
60 pencils

Great photos (and book) by Polidori they've attached a good concept to.
That's New Orleans after hurricane Katrina as reported by the photographer. Great work he did.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

yes a great book from him.
and there is he point.
it looks like after a flood, and not a fire or smoke alarm ??

so, many nice things but they do not fit together.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

A nice new take on anti-smoking.

-----------------------------
It's only an ad.

sloppy4's picture
sloppy4
1496 pencils

my body hasn't updated to dvds.

postman's picture
postman
951 pencils

This is a nice approach. But the pictures seem so random to me. (And, according to Oz, they are.)

Beatboxer's picture
Beatboxer
1519 pencils

This is quite good.

Headline couldn't be more true...

Rog's picture
Rog
6094 pencils

Fresh thinking. Bravo.

>>>> That's not an ad. THIS is an ad.

adthtsucks's picture
adthtsucks
56 pencils

gud one, le'me hve smoke n come.

justpassingby's picture
justpassingby
1368 pencils

big up to Robert Polidori too

CGilb09's picture
CGilb09
572 pencils

I've seen this same idea in conjunction with smoking since I was a kid in health class. Boring.

Tweet tweet: @ThisAbility

antigo's picture
antigo
30 pencils

Yeah. But you didn't made an ad with that idea and get a Golden Lion.

Point for him.

velle's picture
velle
1550 pencils

brief: do an anti-smoking campaign
thought trajectory: of all the worst things smoking can do to you is how it ruins you. instead of literally showing the gooey insides of the human body, lets find a metaphor. better yet, lets find a metaphor related to the human body, which is home - how apt. now let's mess up a literal home, and show that. tada!

ooshatah's picture
ooshatah
12 pencils

don't think the flood / fire thing really matters. it's not like smoking will burn your insides, it'll just slowly make them non-functional (and ugly)... nice campaign

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