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Adesf Smoking Awareness: Bookcase

Adesf Smoking Awareness: Bookcase
Your rating: None Average: 9.1 (9 votes)

Your body is your home. Don't smoke.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Creative Director: Alexandre Gama
Copywriter: Isabella Paulelli
Art Director: Márcio Ribas
Photographer: Robert Polidori
Producer: Robson Ciaramicoli
Account Supervisor: Humberto Galdieri

Your body is your home. Don't smoke.

Advertising Agency: Neogama/BBH, Sao Paulo, Brazil
Creative Director: Alexandre Gama
Copywriter: Isabella Paulelli
Art Director: Márcio Ribas
Photographer: Robert Polidori
Producer: Robson Ciaramicoli
Account Supervisor: Humberto Galdieri

14 Comments

copywriter.txt's picture 832 pencils
copywriter.txt | Wed, 2007-06-20 10:01

Great photography and concept. Clap, Clap, Clap.

Oz's picture 60 pencils
Oz | Wed, 2007-06-20 10:14

Great photos (and book) by Polidori they've attached a good concept to.
That's New Orleans after hurricane Katrina as reported by the photographer. Great work he did.

roman-schwienbacher.com's picture 1027 pencils
roman-schwienbacher.com | Wed, 2007-06-20 11:40

yes a great book from him.
and there is he point.
it looks like after a flood, and not a fire or smoke alarm ??

so, many nice things but they do not fit together.

A. J. SMITH's picture 2850 pencils
A. J. SMITH | Wed, 2007-06-20 10:49

A nice new take on anti-smoking.

-----------------------------
It's only an ad.

www.aaasmith.blogspot.com

sloppy4's picture 1514 pencils
sloppy4 | Wed, 2007-06-20 11:18

my body hasn't updated to dvds.

postman's picture 955 pencils
postman | Wed, 2007-06-20 11:50

This is a nice approach. But the pictures seem so random to me. (And, according to Oz, they are.)

Beatboxer's picture 1523 pencils
Beatboxer | Wed, 2007-06-20 12:09

This is quite good.

Headline couldn't be more true...

Rog's picture 6110 pencils
Rog | Thu, 2007-06-21 02:20

Fresh thinking. Bravo.

>>>> That's not an ad. THIS is an ad.

adthtsucks's picture 56 pencils
adthtsucks | Fri, 2007-06-22 06:08

gud one, le'me hve smoke n come.

justpassingby's picture 1372 pencils
justpassingby | Tue, 2007-07-03 11:37

big up to Robert Polidori too

CGilb09's picture 577 pencils
CGilb09 | Mon, 2008-08-11 03:39

I've seen this same idea in conjunction with smoking since I was a kid in health class. Boring.

Tweet tweet: @ThisAbility

antigo's picture 30 pencils
antigo | Sun, 2008-11-23 23:09

Yeah. But you didn't made an ad with that idea and get a Golden Lion.

Point for him.

velle's picture 1560 pencils
velle | Wed, 2010-11-03 02:06

brief: do an anti-smoking campaign
thought trajectory: of all the worst things smoking can do to you is how it ruins you. instead of literally showing the gooey insides of the human body, lets find a metaphor. better yet, lets find a metaphor related to the human body, which is home - how apt. now let's mess up a literal home, and show that. tada!

ooshatah's picture 6 pencils
ooshatah | Sat, 2012-03-17 17:05
8

don't think the flood / fire thing really matters. it's not like smoking will burn your insides, it'll just slowly make them non-functional (and ugly)... nice campaign

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