ADESF Secondhand smoking: Person next to you

Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Fabio Rodrigues
Copywriter: Guigo Oliva
Producers: Kiyoshi Takahashi, Wellington Silva, João Paulo Leitão
Account Director: Luiz Tosi
Account Managers: Diego Passos, Andréia Tecchio
Advertiser's Supervisor: Mario Albanese

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19 comments

jasonP's picture
jasonP
222 pencils

Wow, it's so cool.

I quite smoking an year ago and I want to smoke again after I've seen it, cos no one's next to me...

tirthomitro's picture
tirthomitro
2722 pencils

nice typo

they showed me a picture & i laughed
dignity has never been photographed

Blashyrkh's picture
Blashyrkh
32701 pencils

Crap idea, nice art.

Billoughsby's picture
Billoughsby
5091 pencils

I like the idea, but I think the secondhand page should have been something more interesting than an exact repeat of the first page.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

I agree

Guest's picture
Guest

hahahah. it seems both pages are for the same person. and that is not the secondhand smoker!

HappyHour's picture
HappyHour
2387 pencils

nice idea. makes you think. i think that's the point.

gonndo's picture
gonndo
1092 pencils

Exactly, and it'd work for me if I see the person next to me reading that...

Good job, guys...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

NIce idea but could of been less redundant and more clever. NIce idea but could of been less redundant and more clever.

Billoughsby's picture
Billoughsby
5091 pencils

Agree. Of course we get the idea. But we go beyond that here to critique the finesse of the message. It's cute. But it's less than it could have been. No "wow!"

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Mottu's picture
Mottu
37 pencils

Good Jobs , Nice Illustrations

mottu

morse's picture
morse
15590 pencils

It's good. Like the art and the copy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Lovely idea. I love how they didn't just copy it but made a slightly altered art for the 2nd page.

Guest's picture
Guest

2nd page should have been more interesting. almost great.

whitewhite's picture
whitewhite
253 pencils

nice idea..but they lost somehting somewhere...either the second page should have some other copy or the first copy should have been crafted in such a way that it makes sense in the second page too

Guest's picture
Guest

i like this kinda typo advertising!

Guest's picture
Guest

By having the second page be exactly the same as the first one I lose interest and just ignore it all together.

thatcliffguy's picture
thatcliffguy
37 pencils

Witty needs to become clever. Health awareness is serious, not cute.

This wont initiate any positive action by secondhand smokers or those effected by secondhand smoke.

Idea is great, though.

twitter.com/thatcliffguy

Guest's picture
Guest

agree

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