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Rocket

Agency: 
Published/Aired: 
March 2012
Description: 

A short circuit on a tiny wire once caused a rocket to exploded killing 3 astronauts. Your body is machine 10X more complex. Smoking can damage any single part of if.

Advertising Agency: NeogamaBBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
Illustrator: Iran

Comments (20)

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Highest Rated

Javier Davis's picture
Javier Davis
Activity Score 84

nice

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

New and very creative way. great.

morse's picture
morse
Activity Score 17508

Awesome art direction. Good work!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

salil.sharma's picture
salil.sharma
Activity Score 2428

out standing concept
cool art direction & execution

Designer Don't Do Different Things
They Do Things Differently

salil.sharma's picture
salil.sharma
Activity Score 2428

out standing concept
cool art direction & execution

Designer Don't Do Different Things
They Do Things Differently

feysal's picture
feysal
Activity Score 2565

very modern just kinda bad translation

groovy baby!

dearturki's picture
dearturki
Activity Score 311

makes you read. well done

ella bergh's picture
ella bergh
Activity Score 112

nice.

Jackbr's picture
Jackbr
Activity Score 1499

Muy bueno

JackBR

Danillp's picture
Danillp
Activity Score 672

Nossa! Foi uma ótima comparação. Muito bom.

kleenex's picture
kleenex
Activity Score 44705

great concept....

kleenex's picture
kleenex
Activity Score 44705

great concept....

Ad Analyst's picture
Ad Analyst

So Effective!!!

ItMatters's picture
ItMatters
Activity Score 2167

Love it.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

The whole campaign is lame and boring.

liny_77's picture
liny_77
Activity Score 206

agree

arvin's picture
arvin
Activity Score 341

cool art direction.

Fletch's picture
Fletch
Activity Score 2

"A short circuit on a tiny wire once caused a rocket to exploded killing 3 astronauts." Surely that's not the final copy. "Exploded"? Really??

Fernando Montero's picture
Fernando Montero
Activity Score 121

Nice art direction, cool idea, lazy copy.

advocate's picture
advocate
Activity Score 268

not new

Javier Davis's picture
Javier Davis
Activity Score 84

nice

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