ADESF: Rocket

A short circuit on a tiny wire once caused a rocket to exploded killing 3 astronauts. Your body is machine 10X more complex. Smoking can damage any single part of if.

Advertising Agency: NeogamaBBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas
Art Director: Pedro Utzeri
Copywriter: Gustavo Gusmão
Illustrator: Iran
Published: March 2012

20 comments

Ramat Ajala's picture
Ramat Ajala
670 pencils

New and very creative way. great.

morse's picture
morse
16797 pencils

Awesome art direction. Good work!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

salil.sharma's picture
salil.sharma
2414 pencils

out standing concept
cool art direction & execution

salil.sharma's picture
salil.sharma
2414 pencils

out standing concept
cool art direction & execution

feysal's picture
feysal
2561 pencils

very modern just kinda bad translation

groovy baby!

dearturki's picture
dearturki
311 pencils

makes you read. well done

ella bergh's picture
ella bergh
112 pencils

nice.

Jackbr's picture
Jackbr
1498 pencils

Muy bueno

Jack

Danillp's picture
Danillp
672 pencils

Nossa! Foi uma ótima comparação. Muito bom.

kleenex's picture
kleenex
37459 pencils

great concept....

kleenex's picture
kleenex
37459 pencils

great concept....

Ad Analyst's picture
Ad Analyst

So Effective!!!

ItMatters's picture
ItMatters
2169 pencils

Love it.

Nike Diesel's picture
Nike Diesel
13385 pencils

The whole campaign is lame and boring.

liny_77's picture
liny_77
197 pencils

agree

arvin's picture
arvin
341 pencils

cool art direction.

Fletch's picture
Fletch
2 pencils

"A short circuit on a tiny wire once caused a rocket to exploded killing 3 astronauts." Surely that's not the final copy. "Exploded"? Really??

Fernando Montero's picture
Fernando Montero
121 pencils

Nice art direction, cool idea, lazy copy.

advocate's picture
advocate
268 pencils

not new

Javier Davis's picture
Javier Davis
84 pencils

nice

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