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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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ADESF: Pills
Advertising Agency: Neogama/BBH, Brazil
Creative Director: Alexandre Gama
Creatives: Pedro Utzeri, Patricia Leme
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Comments
I like this one best of the campaign. It's also got that connection to jail.
What is the connection to jail about? Sorry, I don't understand what you mean! Are you saying smoking is illegal? Please explain!
I've already been afraid I'm the only one to make that connection... I just thought of deleting every year you've been in jail - and waiting for a lot to come.
woahh. nice!
Nice!
Could also be about fatty foods. There are many things that an clog arteries, cigarettes not being necessarily the biggest cause.
Not as strong as it could be, as the copy lets the concept down in my opinion. Smoking is simply a handy subject to pick at the moment.