Person next to you

Agency Network: 
October 2010

Print advertisment created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Fabio Rodrigues
Copywriter: Guigo Oliva
Producers: Kiyoshi Takahashi, Wellington Silva, João Paulo Leitão
Account Director: Luiz Tosi
Account Managers: Diego Passos, Andréia Tecchio
Advertiser's Supervisor: Mario Albanese

Comments (19)

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jasonP's picture
Activity Score 222

Wow, it's so cool.

I quite smoking an year ago and I want to smoke again after I've seen it, cos no one's next to me...

tirthomitro's picture
Activity Score 2758

nice typo

they showed me a picture & i laughed
dignity has never been photographed

Blashyrkh's picture
Activity Score 32882

Crap idea, nice art.

Billoughsby's picture
Activity Score 5144

I like the idea, but I think the secondhand page should have been something more interesting than an exact repeat of the first page.

That's it.

Guest's picture

I agree

Guest's picture

hahahah. it seems both pages are for the same person. and that is not the secondhand smoker!

HappyHour's picture
Activity Score 2381

nice idea. makes you think. i think that's the point.

gonndo's picture
Activity Score 1094

Exactly, and it'd work for me if I see the person next to me reading that...

Good job, guys...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

NIce idea but could of been less redundant and more clever. NIce idea but could of been less redundant and more clever.

Billoughsby's picture
Activity Score 5144

Agree. Of course we get the idea. But we go beyond that here to critique the finesse of the message. It's cute. But it's less than it could have been. No "wow!"

That's it.

Mottu's picture
Activity Score 37

Good Jobs , Nice Illustrations


morse's picture
Activity Score 18006

It's good. Like the art and the copy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Lovely idea. I love how they didn't just copy it but made a slightly altered art for the 2nd page.

Guest's picture

2nd page should have been more interesting. almost great.

whitewhite's picture
Activity Score 251

nice idea..but they lost somehting somewhere...either the second page should have some other copy or the first copy should have been crafted in such a way that it makes sense in the second page too

Guest's picture

i like this kinda typo advertising!

Guest's picture

By having the second page be exactly the same as the first one I lose interest and just ignore it all together.

thatcliffguy's picture
Activity Score 37

Witty needs to become clever. Health awareness is serious, not cute.

This wont initiate any positive action by secondhand smokers or those effected by secondhand smoke.

Idea is great, though.

Guest's picture