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Person next to you

Agency: 
Published/Aired: 
October 2010
9559
Description: 

Print advertisment created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Fabio Rodrigues
Copywriter: Guigo Oliva
Producers: Kiyoshi Takahashi, Wellington Silva, João Paulo Leitão
Account Director: Luiz Tosi
Account Managers: Diego Passos, Andréia Tecchio
Advertiser's Supervisor: Mario Albanese

Comments (19)

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Highest Rated

Guest's picture
Guest

agree

jasonP's picture
jasonP
Activity Score 222

Wow, it's so cool.

I quite smoking an year ago and I want to smoke again after I've seen it, cos no one's next to me...

tirthomitro's picture
tirthomitro
Activity Score 2758

nice typo

they showed me a picture & i laughed
dignity has never been photographed

Blashyrkh's picture
Blashyrkh
Activity Score 32882

Crap idea, nice art.

Billoughsby's picture
Billoughsby
Activity Score 5142

I like the idea, but I think the secondhand page should have been something more interesting than an exact repeat of the first page.

That's it.

Guest's picture
Guest

I agree

Guest's picture
Guest

hahahah. it seems both pages are for the same person. and that is not the secondhand smoker!

HappyHour's picture
HappyHour
Activity Score 2381

nice idea. makes you think. i think that's the point.

gonndo's picture
gonndo
Activity Score 1094

Exactly, and it'd work for me if I see the person next to me reading that...

Good job, guys...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture
Guest

NIce idea but could of been less redundant and more clever. NIce idea but could of been less redundant and more clever.

Billoughsby's picture
Billoughsby
Activity Score 5142

Agree. Of course we get the idea. But we go beyond that here to critique the finesse of the message. It's cute. But it's less than it could have been. No "wow!"

That's it.

Mottu's picture
Mottu
Activity Score 37

Good Jobs , Nice Illustrations

mottu

morse's picture
morse
Activity Score 17830

It's good. Like the art and the copy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Lovely idea. I love how they didn't just copy it but made a slightly altered art for the 2nd page.

Guest's picture
Guest

2nd page should have been more interesting. almost great.

whitewhite's picture
whitewhite
Activity Score 251

nice idea..but they lost somehting somewhere...either the second page should have some other copy or the first copy should have been crafted in such a way that it makes sense in the second page too

Guest's picture
Guest

i like this kinda typo advertising!

Guest's picture
Guest

By having the second page be exactly the same as the first one I lose interest and just ignore it all together.

thatcliffguy's picture
thatcliffguy
Activity Score 37

Witty needs to become clever. Health awareness is serious, not cute.

This wont initiate any positive action by secondhand smokers or those effected by secondhand smoke.

Idea is great, though.

twitter.com/thatcliffguy

Guest's picture
Guest

agree

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