Advertisement

Naked

Agency: 
Published/Aired: 
April 2008
Description: 

Print advertisment created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

In 2042, the temperature in big cities will increase by 8 degrees on average.
Live to see it. Quit smoking now.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges

Comments (7)

Log in or register to post comments

Highest Rated

Guto Araki's picture
Guto Araki
Activity Score 158

Well, the temperature is the least exciting thing in the future to me. Besides, this concept was already used in smarter (better looking) way:

http://adsoftheworld.com/media/print/diesel_global_warming_new_york

monotone's picture
monotone
Activity Score 301

Humorous approach is new but... no.

manish_parsodkar's picture
manish_parsodkar
Activity Score 64

At the same time its giving 2 massages, thats why it is little bit confusing.
But I like this one.

manish parsodkar
visualizer
dubai

manish parsodkar
Art Director
dubai

CR_AD's picture
CR_AD
Activity Score 413

I am not a fan . The idea to live longer to live certain moment is not bad but bare women or Bin Laden's capture pfuuuu, ouai I boring and I feel not super concerned and nevertheless I smoke, That gives more to die !

www.coupsdepub.com

Frits Harkema's picture
Frits Harkema
Activity Score 713

Quit smoking. Drown.

i am zero's picture
i am zero
Activity Score 142

nice approach...
but...

in this ad,

a 20 yeatr old smoker today, will be 55 at that time...

so thats not going to help them anyways...
so y quit?
:)

pashya is zero

markacopy's picture
markacopy
Activity Score 17

what u putting IVAN?

Guto Araki's picture
Guto Araki
Activity Score 158

Well, the temperature is the least exciting thing in the future to me. Besides, this concept was already used in smarter (better looking) way:

http://adsoftheworld.com/media/print/diesel_global_warming_new_york

Advertisement