ADESF: Naked

In 2042, the temperature in big cities will increase by 8 degrees on average.
Live to see it. Quit smoking now.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008


monotone's picture
301 pencils

Humorous approach is new but... no.

manish_parsodkar's picture
64 pencils

At the same time its giving 2 massages, thats why it is little bit confusing.
But I like this one.

manish parsodkar

manish parsodkar
Art Director

CR_AD's picture
413 pencils

I am not a fan . The idea to live longer to live certain moment is not bad but bare women or Bin Laden's capture pfuuuu, ouai I boring and I feel not super concerned and nevertheless I smoke, That gives more to die !

Frits Harkema's picture
Frits Harkema
713 pencils

Quit smoking. Drown.

i am zero's picture
i am zero
142 pencils

nice approach...

in this ad,

a 20 yeatr old smoker today, will be 55 at that time...

so thats not going to help them anyways...
so y quit?

pashya is zero

markacopy's picture
17 pencils

what u putting IVAN?

Guto Araki's picture
Guto Araki
158 pencils

Well, the temperature is the least exciting thing in the future to me. Besides, this concept was already used in smarter (better looking) way:

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