ADESF: Naked
In 2042, the temperature in big cities will increase by 8 degrees on average.
Live to see it. Quit smoking now.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008
7 Comments
Humorous approach is new but... no.
I swear I had something cool to put here.
At the same time its giving 2 massages, thats why it is little bit confusing.
But I like this one.
manish parsodkar
visualizer
dubai
manish parsodkar
Art Director
dubai
I am not a fan . The idea to live longer to live certain moment is not bad but bare women or Bin Laden's capture pfuuuu, ouai I boring and I feel not super concerned and nevertheless I smoke, That gives more to die !
www.coupsdepub.com
Quit smoking. Drown.
nice approach...
but...
in this ad,
a 20 yeatr old smoker today, will be 55 at that time...
so thats not going to help them anyways...
so y quit?
:)
pashya is zero
---
i am zero
what u putting IVAN?
Well, the temperature is the least exciting thing in the future to me. Besides, this concept was already used in smarter (better looking) way:
http://adsoftheworld.com/media/print/diesel_global_warming_new_york