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Lid

Agency: 
Published/Aired: 
April 2008
1468
Description: 

Print advertisment created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

In 2055, yogurt lids will finally work.
Live to see it. Quit smoking now.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges

Comments (12)

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Highest Rated

shoot's picture
shoot
Activity Score 36

i hate the mouths.

Mezooo's picture
Mezooo
Activity Score 174

what?? are you serious??

teenquey's picture
teenquey
Activity Score 290

WHAT...

Crisp One's picture
Crisp One
Activity Score 2005

these are nuttier than squirrel turds

StuartLittle's picture
StuartLittle
Activity Score 468

Bogus campaign

Frits Harkema's picture
Frits Harkema
Activity Score 713

Quit eating yoghurt. It's bad for you.

Don Rapper's picture
Don Rapper
Activity Score 223

the piece is not very good... dont think it was the proper execution. cuz the idea is not bad at all, but the look ok the piece is terrible

Satria280471's picture
Satria280471
Activity Score 48

Not strong enough, I might say. Why don't give something universally more interesting in a nearer time to come. Beside, I don't think I'll live till 2055 even if I stop smoking.

sparky's picture
sparky
Activity Score 454

die.

whitespace's picture
whitespace
Activity Score 1953

This campaign must have been commissioned by Marlboro.

Puly13795's picture
Puly13795
Activity Score 42

Why not use things that I (as a smoker) would actually care to live to see - like a cure for cancer. or world peace. or life on mars.

just some suggestions.

mikelite's picture
mikelite
Activity Score 1031

dude, you don't want to live to see proper yogurt lids?! you don't know what you're missing out on!

http://mikelightman.com/blog

shoot's picture
shoot
Activity Score 36

i hate the mouths.

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