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ADESF: Lid

ADESF: Lid
Your rating: None Average: 6 (9 votes)

In 2055, yogurt lids will finally work.
Live to see it. Quit smoking now.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008

Comments

Mezooo's picture 170 pencils
Mezooo | Sun, 2008-07-06 17:29

what?? are you serious??

teenquey's picture 296 pencils
teenquey | Sun, 2008-07-06 20:27

WHAT...

Crisp One's picture 2033 pencils
Crisp One | Sun, 2008-07-06 22:46

these are nuttier than squirrel turds

StuartLittle's picture 468 pencils
StuartLittle | Sun, 2008-07-06 23:48

Bogus campaign

Frits Harkema's picture 713 pencils
Frits Harkema | Mon, 2008-07-07 02:48

Quit eating yoghurt. It's bad for you.

baku87's picture 103 pencils
baku87 | Mon, 2008-07-07 09:27

the piece is not very good... dont think it was the proper execution. cuz the idea is not bad at all, but the look ok the piece is terrible

Satria280471's picture 48 pencils
Satria280471 | Mon, 2008-07-07 10:09

Not strong enough, I might say. Why don't give something universally more interesting in a nearer time to come. Beside, I don't think I'll live till 2055 even if I stop smoking.

Idea is fragile

sparky's picture 458 pencils
sparky | Mon, 2008-07-07 21:16

die.

whitespace's picture 2061 pencils
whitespace | Mon, 2008-07-07 22:39

This campaign must have been commissioned by Marlboro.

Puly13795's picture 42 pencils
Puly13795 | Tue, 2008-07-08 10:49

Why not use things that I (as a smoker) would actually care to live to see - like a cure for cancer. or world peace. or life on mars.

just some suggestions.

mikelite's picture 1028 pencils
mikelite | Wed, 2008-07-09 23:00

dude, you don't want to live to see proper yogurt lids?! you don't know what you're missing out on!

• http://mikelightman.com/blog •

• http://mikelightman.com/blog •

shoot's picture 36 pencils
shoot | Thu, 2008-07-10 04:00

i hate the mouths.

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