ADESF: Lid
In 2055, yogurt lids will finally work.
Live to see it. Quit smoking now.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008
12 Comments
what?? are you serious??
WHAT...
these are nuttier than squirrel turds
Bogus campaign
Quit eating yoghurt. It's bad for you.
the piece is not very good... dont think it was the proper execution. cuz the idea is not bad at all, but the look ok the piece is terrible
Not strong enough, I might say. Why don't give something universally more interesting in a nearer time to come. Beside, I don't think I'll live till 2055 even if I stop smoking.
Idea is fragile
die.
This campaign must have been commissioned by Marlboro.
Why not use things that I (as a smoker) would actually care to live to see - like a cure for cancer. or world peace. or life on mars.
just some suggestions.
dude, you don't want to live to see proper yogurt lids?! you don't know what you're missing out on!
• http://mikelightman.com/blog •
• http://mikelightman.com/blog •
i hate the mouths.