ADESF: Lid

In 2055, yogurt lids will finally work.
Live to see it. Quit smoking now.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008

12 comments

Mezooo's picture
Mezooo
174 pencils

what?? are you serious??

teenquey's picture
teenquey
290 pencils

WHAT...

Crisp One's picture
Crisp One
2007 pencils

these are nuttier than squirrel turds

StuartLittle's picture
StuartLittle
468 pencils

Bogus campaign

Frits Harkema's picture
Frits Harkema
713 pencils

Quit eating yoghurt. It's bad for you.

Don Rapper's picture
Don Rapper
223 pencils

the piece is not very good... dont think it was the proper execution. cuz the idea is not bad at all, but the look ok the piece is terrible

Satria280471's picture
Satria280471
48 pencils

Not strong enough, I might say. Why don't give something universally more interesting in a nearer time to come. Beside, I don't think I'll live till 2055 even if I stop smoking.

sparky's picture
sparky
454 pencils

die.

whitespace's picture
whitespace
1953 pencils

This campaign must have been commissioned by Marlboro.

Puly13795's picture
Puly13795
42 pencils

Why not use things that I (as a smoker) would actually care to live to see - like a cure for cancer. or world peace. or life on mars.

just some suggestions.

mikelite's picture
mikelite
1031 pencils

dude, you don't want to live to see proper yogurt lids?! you don't know what you're missing out on!

http://mikelightman.com/blog

shoot's picture
shoot
36 pencils

i hate the mouths.

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