ADESF: Layers

In 2048, traffic will grind to a standstill. In 2049, the second layer will be opened.
Live to see it. Quit smoking now.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008

8 comments

j2mango's picture
j2mango
534 pencils

i love the concept but not the execution

onestepahead's picture
onestepahead
97 pencils

Are we trying to encourage somebody out there to smoke or discourage? The tonality is SO SO negative and grim. Bad campaign.

Frits Harkema's picture
Frits Harkema
713 pencils

Quit driving.

lucyinthesky's picture
lucyinthesky
44 pencils

A quite scary world is pictured here. I'd rather continue smoking than LIVE TO SEE IT. No thanks

-DaMontana-'s picture
-DaMontana-
118 pencils

Exactly, the concept is good, but not this copy. The art direction is terrible

24alejo15's picture
24alejo15
6 pencils

no hay un futuro en el cual una persona quiera estar caos??????? no hay razon para dejar de fumar si ese es el futuro que me espera prefiero morir fumando.......

shoot's picture
shoot
36 pencils

i'd rather smoke and die than see that someday.

samuelcarlos's picture
samuelcarlos
110 pencils

Whats the second layer?

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