In 2048, traffic will grind to a standstill. In 2049, the second layer will be opened.
Live to see it. Quit smoking now.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008
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8 Comments
i love the concept but not the execution
Are we trying to encourage somebody out there to smoke or discourage? The tonality is SO SO negative and grim. Bad campaign.
Quit driving.
A quite scary world is pictured here. I'd rather continue smoking than LIVE TO SEE IT. No thanks
Exactly, the concept is good, but not this copy. The art direction is terrible
http://www.flickr.com/photos/damontana/
no hay un futuro en el cual una persona quiera estar caos??????? no hay razon para dejar de fumar si ese es el futuro que me espera prefiero morir fumando.......
i'd rather smoke and die than see that someday.
Whats the second layer?