21 comments

Michal Zak's picture
Michal Zak

Bingo!

Edsard's picture
Edsard
156 pencils

Done 1.274.854.365.927.864.862.196.000 times.

Have Heart's picture
Have Heart
922 pencils

The idea is insanely boring, but the execution looks damn tight.
However, there have been much better anti-smoking campaigns (Cannes 2007 for example).

Billy Hill's picture
Billy Hill

This is old work. Last year at least.

chinaski's picture
chinaski
951 pencils

30s spanish civil war posters old conceptualism.

proverbialthought's picture
proverbialthought
278 pencils

Cool artwork. I don't like tobacco and drug ads, but I like this one because it turns one the industry's subliminal tricks against them in a non-subliminal way. But, this is by far NOT the first time I have seen this concept.

Bauducco's picture
Bauducco
297 pencils

I really don´t like this "nicotin is the devil" idea.

intovisual's picture
intovisual
24 pencils

I know a few smokers who would where this on a shirt thinking it was the greatest thing ever.

FPO's picture
FPO
58 pencils

The execution here is beautiful. So beautiful that it makes smoking look cool... Anyone else?

gluebrand's picture
gluebrand
119 pencils

Second that. It does look wicked. I figure that showing this to a young rebellious demographic would probably draw them in more than it would act as a warning.

Fusuckachickenhead's picture
Fusuckachickenhead
25 pencils

It absolutely has the opposite effect. If I were a smoker, I'd hang this in my nicotine-stained office.

Gartenzwerg_bin_ich's picture
Gartenzwerg_bin_ich

poor idea, excelent execution

Dandelion's picture
Dandelion
80 pencils

Great execution, but why execute the same tired concept 3 different times.

tjb1970's picture
tjb1970
491 pencils

this idea is very tired. seen a billion times before.

mad hatter's picture
mad hatter

All you lame brains, cause this idea was done years ago. Like 98 or something. Done the round of awards picked up almost every award worth winning. So lay off losers. Go back to old school adv, check some of the old D&ADs, the One Show and other books. The stuff done in the 90's will blow you away compared to most of the stuff these days that just blows!!!
All you rookies shut up and give it up to old school.
Dumb asses!

Guest star's picture
Guest star

mad hatter, i just fell in love with you. you seem to be such a nice, intelligent person.
would you marry me? i'd shave my legs for you!

Guest what's picture
Guest what

good execution thanks to www.gettyimages.com
:D

tatu's picture
tatu

would be a good idea if the product was photoshop Cs3
for a nn-smoking campain it`s just more from de same..

yangfanart's picture
yangfanart
32 pencils

old....

mr.creamcheese's picture
mr.creamcheese

First thought: the new Danzig CD is in stores now...

Christiano's picture
Christiano

I've seen this before!

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