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15 comments

erhanali's picture
erhanali
368 pencils

Very strong concept. Very nice but a little long copy.

www.copybreaks.blogspot.com

"Everyday is one short life"

www.erhanali.blogspot.com/

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

nice ad

nuclearshower's picture
nuclearshower
233 pencils

nice

addyhoch10's picture
addyhoch10
2592 pencils

strong ads, this one's my favourite. maybe a rise in increments of 20s would be enough though

spacecadetglow's picture
spacecadetglow
247 pencils

agreed.

DGCS's picture
DGCS
410 pencils

This is the best ad. I really like !

dhamorim's picture
dhamorim
449 pencils

Cure
Agency: Neogama/BBH Brazil
Creatives: Pedro Utzeri e Patricia Leme
Creative Director: Alexandre Gama

ivan's picture
ivan

Thanks dhamorim

Ivan Raszl, admin of AotW

lsadunb's picture
lsadunb
575 pencils

Good campaign!

Carlos Duty's picture
Carlos Duty
96 pencils

excelente.
tan simple. tan verdadero.

bright rhino's picture
bright rhino
118 pencils

In the heart and lungs execution, the artwork looks identical to the heart and lungs shown in a Jeep ad a couple years ago. Looks as if the actual images were used, but inverted and put in black and white in these executions.

bright rhino's picture
bright rhino
118 pencils

In the heart and lungs execution, the artwork looks identical to the heart and lungs shown in a Jeep ad a couple years ago. Looks as if the actual images were used, but inverted and put in black and white in these executions.

drunkard's picture
drunkard
113 pencils

Nice!

purplesimon's picture
purplesimon
475 pencils

While I do love the idea of this campaign, I have fundamental problems with trying to make cigarettes the only cause of cancer. In fact, cancer is more likely to be caused by other things including alcohol, food, environmental issues.

Okay, cigarettes are bad for you but ads aren't making people quit and in the UK they've just banned the best anti-smoking ads because they might scare kids - shouldn't we be applauding hard-hitting anti-smoking ads instead?

Just a thought, as an ex-smoker I feel I have some idea of what would make me give up. For me, this ad doesn't go far enough.

vexguy's picture
vexguy
93 pencils

I like it,its really fantastic..work.

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