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ADESF: Cancer cure

ADESF: Cancer cure
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Advertising Agency: Neogama/BBH, Brazil
Creative Director: Alexandre Gama
Creatives: Pedro Utzeri, Patricia Leme

Comments

erhanali's picture 365 pencils

Very strong concept. Very nice but a little long copy.

www.copybreaks.blogspot.com

"Everyday is one short life"

www.erhanali.blogspot.com/

roman-schwienbacher.com's picture 1027 pencils

nice ad

nuclearshower's picture 233 pencils

nice

addyhoch10's picture 2603 pencils

strong ads, this one's my favourite. maybe a rise in increments of 20s would be enough though

spacecadetglow's picture 249 pencils

agreed.

DGCS's picture 253 pencils

This is the best ad. I really like !

dhamorim's picture 428 pencils

Cure
Agency: Neogama/BBH Brazil
Creatives: Pedro Utzeri e Patricia Leme
Creative Director: Alexandre Gama

ivan's picture

Thanks dhamorim

lsadunb's picture 581 pencils

Good campaign!

Carlos Duty's picture 96 pencils

excelente.
tan simple. tan verdadero.

bright rhino's picture 118 pencils

In the heart and lungs execution, the artwork looks identical to the heart and lungs shown in a Jeep ad a couple years ago. Looks as if the actual images were used, but inverted and put in black and white in these executions.

bright rhino's picture 118 pencils

In the heart and lungs execution, the artwork looks identical to the heart and lungs shown in a Jeep ad a couple years ago. Looks as if the actual images were used, but inverted and put in black and white in these executions.

drunkard's picture 115 pencils

Nice!

purplesimon's picture 481 pencils

While I do love the idea of this campaign, I have fundamental problems with trying to make cigarettes the only cause of cancer. In fact, cancer is more likely to be caused by other things including alcohol, food, environmental issues.

Okay, cigarettes are bad for you but ads aren't making people quit and in the UK they've just banned the best anti-smoking ads because they might scare kids - shouldn't we be applauding hard-hitting anti-smoking ads instead?

Just a thought, as an ex-smoker I feel I have some idea of what would make me give up. For me, this ad doesn't go far enough.

vexguy's picture 93 pencils

I like it,its really fantastic..work.

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