ADESF: Cancer cure
Advertising Agency: Neogama/BBH, Brazil
Creative Director: Alexandre Gama
Creatives: Pedro Utzeri, Patricia Leme
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15 Comments
Very strong concept. Very nice but a little long copy.
www.copybreaks.blogspot.com
"Everyday is one short life"
www.erhanali.blogspot.com/
nice ad
nice
strong ads, this one's my favourite. maybe a rise in increments of 20s would be enough though
agreed.
This is the best ad. I really like !
Cure
Agency: Neogama/BBH Brazil
Creatives: Pedro Utzeri e Patricia Leme
Creative Director: Alexandre Gama
Thanks dhamorim
Good campaign!
excelente.
tan simple. tan verdadero.
In the heart and lungs execution, the artwork looks identical to the heart and lungs shown in a Jeep ad a couple years ago. Looks as if the actual images were used, but inverted and put in black and white in these executions.
In the heart and lungs execution, the artwork looks identical to the heart and lungs shown in a Jeep ad a couple years ago. Looks as if the actual images were used, but inverted and put in black and white in these executions.
Nice!
While I do love the idea of this campaign, I have fundamental problems with trying to make cigarettes the only cause of cancer. In fact, cancer is more likely to be caused by other things including alcohol, food, environmental issues.
Okay, cigarettes are bad for you but ads aren't making people quit and in the UK they've just banned the best anti-smoking ads because they might scare kids - shouldn't we be applauding hard-hitting anti-smoking ads instead?
Just a thought, as an ex-smoker I feel I have some idea of what would make me give up. For me, this ad doesn't go far enough.
I like it,its really fantastic..work.