ADESF: Cancer

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director / Creative Director: Alexandre Gama
Art Director: Pedro Utzeri
Copywriter: Patrícia Leme
Illustrators: Pedro Utzeri, Felipe Zambon, Leandro Bertelli

November 2008


Guest commenter's picture
Guest commenter

brilliant ..but how effective?

STRTLRS's picture
1601 pencils

Loving this series. Very effective in my opinion. This is not for the young crowd, this is for those who have been smoking for some time.

I think, therefore... yeah.

manugon's picture
146 pencils

I love the graphics on these (they remind me of the opening credits on House MD), but I didn't even consider quitting while watching them. They're just too tame. Everyone knows smoking = bad, these types of ads have to be brutal for smokers to actually wake up and take action.

roi zhang's picture
roi zhang
132 pencils

smart like

Guest commenter's picture
Guest commenter

very straight forward i like it

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