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Cancer

Agency: 
Published/Aired: 
November 2008
Description: 
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director / Creative Director: Alexandre Gama
Art Director: Pedro Utzeri
Copywriter: Patrícia Leme
Illustrators: Pedro Utzeri, Felipe Zambon, Leandro Bertelli

Comments (5)

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Highest Rated

Guest commenter's picture
Guest commenter

very straight forward i like it

Guest commenter's picture
Guest commenter

brilliant ..but how effective?

STRTLRS's picture
STRTLRS
Activity Score 1601

Loving this series. Very effective in my opinion. This is not for the young truth.org crowd, this is for those who have been smoking for some time.

www.storytellerscreative.com

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I think, therefore... yeah.

manugon's picture
manugon
Activity Score 146

I love the graphics on these (they remind me of the opening credits on House MD), but I didn't even consider quitting while watching them. They're just too tame. Everyone knows smoking = bad, these types of ads have to be brutal for smokers to actually wake up and take action.

roi zhang's picture
roi zhang
Activity Score 132

smart like

Guest commenter's picture
Guest commenter

very straight forward i like it

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