ADESF: Bin Laden
In 2066, Bin Laden will be caught.
Live to see it. Quit smoking now.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008
Comments
it's amazing what 6 creatives can do
The madman thinks he is sane. I know I am mad. -- Pablo Picasso
.................. oh my god.
This is the least favorite. I see the idea, but the art direction is not quite there yet.
Bin Laden will not live till then, i am dead sure. So keep on smoking?????
"Bush will be caught" is funnier
Quit smoking. Should be a category in itself at festivals. Next to lubricant, condoms and hot food.
add hot wheels
add cancer fight.
Add off-road cars, viagra, etcetera....
add SAVE TREES!!!
Identical idea, identical headline was done for Smoke Enders by Herdbuoys McCann in South Africa in 2004. Won gold at Clio's.
Nothing new under the sun, huh.
Lo extraño de esta campaña es que presenta un futuro que no promete nada (más allá de ver a chicks en pelotas) que te pueda animar a dejar de fumar, el arte es hasta desolador.
Así esta cabrón que los heavy smokers deseen dejar de fumar para vivir ese futuro no tan chido.
Está rara.
ssshingon!
muy deacuerdo men, parece como si lo hubiera hecho un ilustrador que intentó copiar el estilo de eduardo recife
h
http://www.flickr.com/photos/damontana/
Osama is in his 70's now, how could he live 60 years more to be caught. Wrong concept
never seen futurama? a head in a jar can last very long ;)
@ ad: "live to see it" this is a good idea. but the execution is wrong. it should be more realistic to make an impact
WTF IS HE DOING WEARING A YANKEES HAT?! Are there red sox fans in Brazil?!
• http://mikelightman.com/blog •
• http://mikelightman.com/blog •
he's dead by that time.
Shehzad you said the right thing.
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