Bin Laden

Agency Network: 
April 2008

Print advertisment created by BBH, Brazil for ADESF, within the category: Public Interest, NGO.

In 2066, Bin Laden will be caught.
Live to see it. Quit smoking now.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges

Comments (19)

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BulbheaD's picture
Activity Score 254

it's amazing what 6 creatives can do

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

teenquey's picture
Activity Score 290

.................. oh my god.

fractalrene's picture
Activity Score 1504

This is the least favorite. I see the idea, but the art direction is not quite there yet.

StuartLittle's picture
Activity Score 468

Bin Laden will not live till then, i am dead sure. So keep on smoking?????

j2mango's picture
Activity Score 534

"Bush will be caught" is funnier

Frits Harkema's picture
Frits Harkema
Activity Score 713

Quit smoking. Should be a category in itself at festivals. Next to lubricant, condoms and hot food.

sloppy4's picture
Activity Score 1494

add hot wheels

Guto Araki's picture
Guto Araki
Activity Score 158

add cancer fight.

LeeHarvey's picture
Activity Score 3045

Add off-road cars, viagra, etcetera....

Wordnerd's picture
Activity Score 6692


BrentL's picture
Activity Score 2

Identical idea, identical headline was done for Smoke Enders by Herdbuoys McCann in South Africa in 2004. Won gold at Clio's.

Nothing new under the sun, huh.

Heaven's picture
Activity Score 88

Lo extraño de esta campaña es que presenta un futuro que no promete nada (más allá de ver a chicks en pelotas) que te pueda animar a dejar de fumar, el arte es hasta desolador.
Así esta cabrón que los heavy smokers deseen dejar de fumar para vivir ese futuro no tan chido.
Está rara.

-DaMontana-'s picture
Activity Score 118

muy deacuerdo men, parece como si lo hubiera hecho un ilustrador que intentó copiar el estilo de eduardo recife


StuartLittle's picture
Activity Score 468

Osama is in his 70's now, how could he live 60 years more to be caught. Wrong concept

Wordnerd's picture
Activity Score 6692

never seen futurama? a head in a jar can last very long ;)

@ ad: "live to see it" this is a good idea. but the execution is wrong. it should be more realistic to make an impact

mikelite's picture
Activity Score 1031

WTF IS HE DOING WEARING A YANKEES HAT?! Are there red sox fans in Brazil?!

shoot's picture
Activity Score 36

he's dead by that time.

sakku79's picture
Activity Score 27

Shehzad you said the right thing.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

2011 already!