ADESF: Bin Laden

In 2066, Bin Laden will be caught.
Live to see it. Quit smoking now.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Creative Directors: Alexandre Gama, Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Luiz Martins
Illustrator: Bruno Borges
Published: April 2008

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19 comments

BulbheaD's picture
BulbheaD
254 pencils

it's amazing what 6 creatives can do

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

teenquey's picture
teenquey
290 pencils

.................. oh my god.

fractalrene's picture
fractalrene
1506 pencils

This is the least favorite. I see the idea, but the art direction is not quite there yet.

StuartLittle's picture
StuartLittle
468 pencils

Bin Laden will not live till then, i am dead sure. So keep on smoking?????

j2mango's picture
j2mango
534 pencils

"Bush will be caught" is funnier

Frits Harkema's picture
Frits Harkema
713 pencils

Quit smoking. Should be a category in itself at festivals. Next to lubricant, condoms and hot food.

sloppy4's picture
sloppy4
1496 pencils

add hot wheels

Guto Araki's picture
Guto Araki
158 pencils

add cancer fight.

LeeHarvey's picture
LeeHarvey
3045 pencils

Add off-road cars, viagra, etcetera....

Wordnerd's picture
Wordnerd
6662 pencils

add SAVE TREES!!!

BrentL's picture
BrentL
2 pencils

Identical idea, identical headline was done for Smoke Enders by Herdbuoys McCann in South Africa in 2004. Won gold at Clio's.

Nothing new under the sun, huh.

Heaven's picture
Heaven
88 pencils

Lo extraño de esta campaña es que presenta un futuro que no promete nada (más allá de ver a chicks en pelotas) que te pueda animar a dejar de fumar, el arte es hasta desolador.
Así esta cabrón que los heavy smokers deseen dejar de fumar para vivir ese futuro no tan chido.
Está rara.

-DaMontana-'s picture
-DaMontana-
118 pencils

muy deacuerdo men, parece como si lo hubiera hecho un ilustrador que intentó copiar el estilo de eduardo recife

h

StuartLittle's picture
StuartLittle
468 pencils

Osama is in his 70's now, how could he live 60 years more to be caught. Wrong concept

Wordnerd's picture
Wordnerd
6662 pencils

never seen futurama? a head in a jar can last very long ;)

@ ad: "live to see it" this is a good idea. but the execution is wrong. it should be more realistic to make an impact

mikelite's picture
mikelite
1031 pencils

WTF IS HE DOING WEARING A YANKEES HAT?! Are there red sox fans in Brazil?!

http://mikelightman.com/blog

shoot's picture
shoot
36 pencils

he's dead by that time.

sakku79's picture
sakku79
27 pencils

Shehzad you said the right thing.

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