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Comments (7)

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Highest Rated

laylowmoe's picture
laylowmoe
Activity Score 328

The tone of this campaign is all wrong.

"Walking is good therapy. You wear shoes when you go out walking. Therefore, our shoes are therapeutic, and help you overcome depression, addiction, and suicidal tendencies!"

Could've been great, if they'd played it completely tongue-in-cheek.

Pacific Blue's picture
Pacific Blue
Activity Score 335

What?

abrahamdass's picture
abrahamdass
Activity Score 10

Hey Guys... are you serious

twelve_noon's picture
twelve_noon
Activity Score 617

the only connection of this to the product is the word 'walk' repeated over and over again. idea nowhere to be seen and this is kind of strange cause I 've seen some nice staff from Ogilvy India...

imke's picture
imke
Activity Score 472

Emotional copy like it

-Where is the impossible?

www.mikeyonjan.blogspot.com

foster.ideas's picture
foster.ideas
Activity Score 10

Uh, okay.

When I was a junior, I once presented an ad for a well-known running shoe that compared running to drug addiction. Rightfully, the CD sliced me apart for making such a stupid connection. Though the insight was kind of valid.

This ad is just plain lame.

ManchuChanchu's picture
ManchuChanchu
Activity Score 701

the 3rd largest shoe retailer....... is proud to be a part of 'such' walks—hhhhulllo. Is Ivan on a holiday?

laylowmoe's picture
laylowmoe
Activity Score 328

The tone of this campaign is all wrong.

"Walking is good therapy. You wear shoes when you go out walking. Therefore, our shoes are therapeutic, and help you overcome depression, addiction, and suicidal tendencies!"

Could've been great, if they'd played it completely tongue-in-cheek.

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