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Addict

Agency Network: 
Published/Aired: 
February 2009
Description: 

Verbal child abuse. One thing leads to another.

Advertising Agency: Saatchi & Saatchi, Amsterdam, The Netherlands
Creative Director: Magnus Olsson
Art Directors: Avinash Sampath
Retoucher: Jeroen Wartenbergh
Copywriters: Avinash Sampath

Comments (22)

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Highest Rated

no_user's picture
no_user
Activity Score 125

Good work! Well done.

Mandark's picture
Mandark
Activity Score 407

i think it's forced... Mom Used to bRing me Donuts whEn I was down with feveR = M.U.R.D.E.R

"U think it's perfect?! Press delete and start again!"

i am zero's picture
i am zero
Activity Score 142

"U think it's perfect COMMENT?! Press delete and start THINKING again!"

why will your sentence NOT lead towards MURDER...

---
pashya is zero

hungryhunter's picture
hungryhunter
Activity Score 22

AWesome...all three kick ass!!!!!!

Guest's picture
Guest

gr8 work! simple & to the point,bang on!

Guest's picture
Guest

I like the concept but the tag line seems off a little... Maybe something like "After the words fade, what's left behind?"

Guest's picture
Guest

Nice scamy stuff. But kind of lame in reality. Obesity, suicide, and addiction are usually due to psychiatric disorders. Not because somebody is yelling at you.

Guest's picture
Guest

let's play Camouflage!!!

Guest's picture
Guest

psychiatric disorders? you flunked that psychology class didn't you?
Great concept, nicely executed.

Guest's picture
Guest

You're a bastard! Sorry I take the back. It might make you do smack.

Guest's picture
Guest

poda pooooraaaaaaaaaaaaaa..............

Guest's picture
Guest

Nifty time be certain and fine time.

Nif y t m be ce t in and f e t me.

Ni y t b ce t n a d e t e.

Ni t b ce n a d t .

Ni ce a d .

Guest's picture
Guest

Nice one, Yoda.

Guest's picture
Guest

Ha! nice.
Oh, nice ad campaign, too.

Guest's picture
Guest

This is a good series, but perhaps the contours of the text, or the kerning and leading, could have been better utilized as design elements to more effectively communicate the message.

G.J.'s picture
G.J.
Activity Score 149

Mandark I believe you must have been neglected as a child without much love from your parents for you to make such comments for a good ad. Go get some help friend.

Mandark's picture
Mandark
Activity Score 407

I had a happy childhood, thank you for carring. I don't like the ad. I don't think it's touching, and the way they approached this issue is forced.

"U think it's perfect?! Press delete and start again!"

luispiter's picture
luispiter
Activity Score 2756
feebes's picture
feebes
Activity Score 29

now that i collectively saw all of the ads, i have to say that i really like it. it's creative.
Mandarik, just because you didnt think of it dont bash it. it suits its purpose. there is so much that can be observed that works for what it advertises

JediByKnight's picture
JediByKnight
Activity Score 184

excellent work!!!

whitespace's picture
whitespace
Activity Score 1953

would be more powerful if each line made sense (and in a darker way) all the way until it became ADDICT.

Guest's picture
Guest

I just don't think this is going to stop an asshole parent from being an asshole.

no_user's picture
no_user
Activity Score 125

Good work! Well done.

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