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The Blind Click

Agency: 
Published/Aired: 
February 2010
7993
Description: 

Print advertisment created by age., Brazil for ADD, within the category: Public Interest, NGO.

A disabled person can do much more than you think. Proof of this is that this photo was taken by a blind man. / Visit theblindclick.com and find out how this ad was made.

Advertising Agency: age. comunicações, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Photographer: Teco Barbero

Comments (17)

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Highest Rated

CopyRight's picture
CopyRight
Activity Score 713

nice work

Adaddicted's picture
Adaddicted
Activity Score 3435

Then why the hell his name is not in the credits??!!

withalltherespects

ivan's picture
ivan

Added it.

Adaddicted's picture
Adaddicted
Activity Score 3435

...you are so generous ;-))

withalltherespects

thaistylez's picture
thaistylez
Activity Score 224

lol

Hiperion's picture
Hiperion
Activity Score 3138

keep it simple!! :)
8/10

maranca82's picture
maranca82
Activity Score 422

Great concept.

perromalo's picture
perromalo
Activity Score 429

beautiful copy... even if the photo was not taken by a blind man

daguito's picture
daguito
Activity Score 23

Hey, take a look at www.theblindclick.com and watch the enterviews, the making of and the documentary.

pepsitrev's picture
pepsitrev
Activity Score 27

great idea love it. got a son who plays wheelchair basketball profesionally9out of ten

pepsi for the 60s generation and still going strong

Make Your Mark's picture
Make Your Mark
Activity Score 3

Great idea that takes you by suprise.

cboccia's picture
cboccia
Activity Score 24

A great example of show don't tell, which can be pretty hard to pull off in print.

--
Casey Boccia
Carton Donofrio Partners
StopTheAdness.org

pepsiice's picture
pepsiice
Activity Score 253

wow, drove me to the site right up

deuBleuDi's picture
deuBleuDi
Activity Score 265

same here :)

rajat chauhan's picture
rajat chauhan
Activity Score 8

copy could be better.../////

dsklan's picture
dsklan
Activity Score 1926

very good one

Dzsoi's picture
Dzsoi
Activity Score 8508

Amazing idea, great twist! Maybe the copy would be better a bit shorter: "A disabled person can do much more than you think. This photo was taken by a blind man."

CopyRight's picture
CopyRight
Activity Score 713

nice work

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