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Stairs, 1

Agency: 
Published/Aired: 
January 2009
Description: 

Print advertisment created by age., Brazil for ADD, within the category: Public Interest, NGO.

You cannot imagine what it's like to compete everyday of your life.

Advertising Agency: age., são paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Rodrigo Cabello
Copywriter: Alexandre Leão
Image treatment: Júnior Zanoni
Photographer: Rogério Alonso

Comments (14)

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Highest Rated

theinspector's picture
theinspector
Activity Score 121

Hmmmm. very familiar.

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Guest
hal9000's picture
hal9000
Activity Score 192

Yep. I agree. Same idea except this is a print ad.
Much more effective as the mountain on the steps.

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Guest

Advertising Now, page 388

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Guest

Advertising Now, pag 388

Blessed Besse's picture
Blessed Besse
Activity Score 104

hopeful. energizing. independant.

Guest's picture
Guest

blessed. besse. funny.

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Guest

Everything's been done already.

maashookshee's picture
maashookshee
Activity Score 414

THIS IS A VERY FINE IDEA..

Guest's picture
Guest

I love it anyway.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

"You cannot imagine what it's like to compete everyday of your life"

Yeh I can, try working advertising!

www.jpmountford.com

Guest's picture
Guest

"Everyday" is two words unless it's an adjective. It bothers me when people get that wrong in ads.

monicamexico's picture
monicamexico
Activity Score 830

Take out the "you". Something like "Try to imagine competing every day, just to survive."

theinspector's picture
theinspector
Activity Score 121

Hmmmm. very familiar.

Guest's picture
Guest

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