ADD: Stairs, 1

You cannot imagine what it's like to compete everyday of your life.

Advertising Agency: age., são paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Rodrigo Cabello
Copywriter: Alexandre Leão
Image treatment: Júnior Zanoni
Photographer: Rogério Alonso
Published: January 2009

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14 comments

Guest's picture
Guest
hal9000's picture
hal9000
192 pencils

Yep. I agree. Same idea except this is a print ad.
Much more effective as the mountain on the steps.

Guest's picture
Guest

Advertising Now, page 388

Guest's picture
Guest

Advertising Now, pag 388

Blessed Besse's picture
Blessed Besse
104 pencils

hopeful. energizing. independant.

Guest's picture
Guest

blessed. besse. funny.

Guest's picture
Guest

Everything's been done already.

maashookshee's picture
maashookshee
414 pencils

THIS IS A VERY FINE IDEA..

Guest's picture
Guest

I love it anyway.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

"You cannot imagine what it's like to compete everyday of your life"

Yeh I can, try working advertising!

www.jpmountford.com

Guest's picture
Guest

"Everyday" is two words unless it's an adjective. It bothers me when people get that wrong in ads.

monicamexico's picture
monicamexico
830 pencils

Take out the "you". Something like "Try to imagine competing every day, just to survive."

theinspector's picture
theinspector
121 pencils

Hmmmm. very familiar.

Guest's picture
Guest

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