ADD: Stairs, 1
You cannot imagine what it's like to compete everyday of your life.
Advertising Agency: age., são paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Rodrigo Cabello
Copywriter: Alexandre Leão
Image treatment: Júnior Zanoni
Photographer: Rogério Alonso
Published: January 2009

14 Comments
Was done already. And better I must add.
http://adsoftheworld.com/media/ambient/america_disability_association_...
Yep. I agree. Same idea except this is a print ad.
Much more effective as the mountain on the steps.
Advertising Now, page 388
Advertising Now, pag 388
hopeful. energizing. independant.
LOVE,
BLESSED BESSE
blessed. besse. funny.
Everything's been done already.
THIS IS A VERY FINE IDEA..
I love it anyway.
"You cannot imagine what it's like to compete everyday of your life"
Yeh I can, try working advertising!
www.jpmountford.com
www.jpmountford.com
"Everyday" is two words unless it's an adjective. It bothers me when people get that wrong in ads.
Take out the "you". Something like "Try to imagine competing every day, just to survive."
Hmmmm. very familiar.
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