ADD - Sporting Association for the Disabled: The Blind Click

A disabled person can do much more than you think. Proof of this is that this photo was taken by a blind man. / Visit theblindclick.com and find out how this ad was made.

Advertising Agency: age. comunicações, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Photographer: Teco Barbero
Published: February 2010

17 comments

Adaddicted's picture
Adaddicted
3435 pencils

Then why the hell his name is not in the credits??!!

withalltherespects

ivan's picture
ivan

Added it.

Adaddicted's picture
Adaddicted
3435 pencils

...you are so generous ;-))

withalltherespects

thaistylez's picture
thaistylez
224 pencils

lol

Hiperion's picture
Hiperion
3138 pencils

keep it simple!! :)
8/10

maranca82's picture
maranca82
422 pencils

Great concept.

perromalo's picture
perromalo
429 pencils

beautiful copy... even if the photo was not taken by a blind man

daguito's picture
daguito
23 pencils

Hey, take a look at www.theblindclick.com and watch the enterviews, the making of and the documentary.

pepsitrev's picture
pepsitrev
27 pencils

great idea love it. got a son who plays wheelchair basketball profesionally9out of ten

pepsi for the 60s generation and still going strong

Make Your Mark's picture
Make Your Mark
3 pencils

Great idea that takes you by suprise.

cboccia's picture
cboccia
24 pencils

A great example of show don't tell, which can be pretty hard to pull off in print.

--
Casey Boccia
Carton Donofrio Partners
StopTheAdness.org

pepsiice's picture
pepsiice
253 pencils

wow, drove me to the site right up

deuBleuDi's picture
deuBleuDi
265 pencils

same here :)

rajat chauhan's picture
rajat chauhan
8 pencils

copy could be better.../////

dsklan's picture
dsklan
1928 pencils

very good one

Dzsoi's picture
Dzsoi
7192 pencils

Amazing idea, great twist! Maybe the copy would be better a bit shorter: "A disabled person can do much more than you think. This photo was taken by a blind man."

CopyRight's picture
CopyRight
715 pencils

nice work

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