ADD – Sporting Association for the Disabled: Pound

ADD – Sporting Association for the Disabled: Pound
Average: 6 (28 votes)

Your donation can change their lives

Advertising Agency: Ageisobar, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Creative Director: Carlos Domingos
Art Director: Andre Fuku
Copywriter: Charles Faria

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ADD – Sporting Association for the Disabled: Dollar
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7 comments

jamesrothenburg's picture
560 pencils
jamesrothenburgTuesday, March 29, 2011 - 08:50

Is this supposed to be money doing the work? I think it should made a little more obvious.

atb2005's picture
13639 pencils
atb2005Tuesday, March 29, 2011 - 08:58

Another case of great illustrations, poor (overused) concept. The Queen would love this.

Boxey's picture
8951 pencils
BoxeyTuesday, March 29, 2011 - 11:09

Yes. This concept has been done many times. DDB Needham Sydney's campaign for Rantzos comes to mind for one.

abake's picture
1178 pencils
abakeTuesday, March 29, 2011 - 10:28

The copy actually says "your donation can change the life of a handicapped person".
Anyway, I didn't quite get it at first, about it being the money, it wasn't that obvious to me. And what does fixing streets have to do with handicapped athletes?

dadada's picture
1723 pencils
dadadaTuesday, March 29, 2011 - 11:46

i don't get it, donation will make revolution and the queen won't be queen any more??

Everybody is creative, be yourself.

NataliaLima's picture
1380 pencils
NataliaLimaTuesday, March 29, 2011 - 13:34

Check out the others to understand

miko1aj's picture
3083 pencils
miko1ajThursday, March 31, 2011 - 06:46

no credits for the illustrator?

http://www.mixcloud.com/miko1aj/