ADD – Sporting Association for the Disabled: Pound

Your donation can change their lives

Advertising Agency: Ageisobar, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Creative Director: Carlos Domingos
Art Director: Andre Fuku
Copywriter: Charles Faria

7 comments

jamesrothenburg's picture
jamesrothenburg
554 pencils

Is this supposed to be money doing the work? I think it should made a little more obvious.

atb2005's picture
atb2005
13567 pencils

Another case of great illustrations, poor (overused) concept. The Queen would love this.

Boxey's picture
Boxey
8885 pencils

Yes. This concept has been done many times. DDB Needham Sydney's campaign for Rantzos comes to mind for one.

abake's picture
abake
1272 pencils

The copy actually says "your donation can change the life of a handicapped person".
Anyway, I didn't quite get it at first, about it being the money, it wasn't that obvious to me. And what does fixing streets have to do with handicapped athletes?

dadada's picture
dadada
1720 pencils

i don't get it, donation will make revolution and the queen won't be queen any more??

Everybody is creative, be yourself.

NataliaLima's picture
NataliaLima
1380 pencils

Check out the others to understand

miko1aj's picture
miko1aj
3098 pencils

no credits for the illustrator?

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