AdCouncil: Asterisk, 3
When you take steroids, there’s no hiding it. Eventually everyone will see you for what you really are. A fake. A fraud. An asterisk.
Advertising Agency: TBWA\Chiat\Day\NY, USA
Creative Director: Gary Scheiner
Associate Creative Director / Art Director: Ron Castaldo
Associate Creative Director / Copywriter: Jared Rubin
Photographer: Tim Tadder
Published: September 2008
17 Comments
this is really bad, sorry, but the pictures are bad, too forced, the photohop its even worst and the copy... my god!
http://dgdico.com.ar/
I'm with dico on this one. bad, bad PS work.
Maybee could have worked if it looked more like they'd been branded.
or employed a proper retoucher!!
www.jpmountford.com
www.jpmountford.com
If the pictures were black & white close-ups of abs, arm or leg muscles with the embossed asterisk... and assuming the photoshop work is well done... then maybe.
Is it TBWA or TAWB. Perhaps it's a new agency.
another sad day at TBWA Chiat Day...that embossed thing really looks disgusting...
eh! whats this campaign all about?.. dont like the photoshop work
--
Everartz
| Everartz |
what's with TBWA recently?
ever since Dru wrote Disruption they didn't produce almost nothing decent.
or are we the lucky buggers who get to see their lousy work?
"Didn't produce almost nothing decent" .... Excuse me but you seem to have a language stuck in your throat.
excuse me but you're on the wrong web-page. you were probably looking for this: http://english-grammar.blogspot.com/
this is web-page about advertising.
Maybe you should spend some time there. In case, you missed the lesson, communication in advertising is important. It's not all just pretty archive designs. Any logos for sale?
pardon me... I'm not a native speaker. but I know a good ad when I see it. these are not.
Love the tagline. It would've been better to do the asterisk with makeup at the shoot.
Nice campaign. I totally get it. Maybe it's just a US/athlete thing but I think it's dead on for the audience it's talking too. Think it also works on other things other than anti-steroids too. I'd like to throw some asterisks on the whole China gym team.
bad. bad. bad. bad. this campaign is a fake, a fraud, an asterisk.
Stop being such an Asterisk! hahaha!! I love that... I'm gonna use it from now...!!!
Athlete thinks to himself "hmmm...Olympic gold medal with a minimal chance of being caught... or being called an Asterisk... Tough choice...!"
Where is the ad with Barry Bonds on it?...the one with Mark McGwire, Sammy Sosa...
This is similar and maybe done first http://www.gumas.com/skins.cfm