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Adaptive Forward Lighting, Three

Published/Aired: 
December 2006
Description: 

Adaptive Forward Lighting from Opel. It helps to see what's just around the corner.

Advertising Agency: Net#Work BBDO, South Africa
Art Director: Jonathan Santana
Writer: Brad Reilly
Creative Director: Julian Watt
Illustrator: Jason Masters
Photographer: David Prior
Executive Creative Director: Julian Watt

Comments (11)

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Highest Rated

Sebastien's picture
Sebastien
Activity Score 26

here is the link to see where this ad comes from:

http://www.aef.com/exhibits/awards/clio_awards/2003/02

Advertiser: Colpatria Insurance
Title: Cats and Dogs
Agency: Lowe/SSPM, Bogota

jmcho's picture
jmcho
Activity Score 278

creative. nice art direction.

popdistortion's picture
popdistortion
Activity Score 1592

Agreed. I like the style, the art direction, the tone but unfortunately I don't think this is a bright idea. Guess the art direction saved the day on this one.

Chris's picture
Chris
Activity Score 1985

definatley different thinking.

act's picture
act
Activity Score 535

its nothing but an analogy, but quite a fun campaign.

Desi's picture
Desi
Activity Score 1052

Seen so many of these types, offers nothing new, but still looks great.

PeteHH's picture
PeteHH
Activity Score 202

I like the one with the salt-attack the most, because it's so weird that one can only love it. Even though the idea isn't exactly new I like this campaign.

SirFar's picture
SirFar
Activity Score 141

Love it!

creativelefty's picture
creativelefty
Activity Score 50

I'd hate to walk the streets of SA if these are waiting round the corners!

Capitalist's picture
Capitalist
Activity Score 132

Nicely executed...cute idea.

Sebastien's picture
Sebastien
Activity Score 26

It was done 4 years ago an it won at Clio awards! Sorry guys!

Sebastien's picture
Sebastien
Activity Score 26

here is the link to see where this ad comes from:

http://www.aef.com/exhibits/awards/clio_awards/2003/02

Advertiser: Colpatria Insurance
Title: Cats and Dogs
Agency: Lowe/SSPM, Bogota

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