Adam Le Adam, Community For The Elderly: Hangman's noose

Over 50% of all suicides are committed by senior citizens.

Advertising Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot
Art Director: Eldad Levi
Copywriter: Kobi Barki
Photographer: Menahem Reiss
Published: December 2009