Adam Le Adam, Community For The Elderly: Hangman's noose

Over 50% of all suicides are committed by senior citizens.

Advertising Agency: Shimoni Finkelstein Draftfcb, Tel Aviv, Israel
Executive Creative Director: Kobi Barki
Creative Director: Ori Ganot
Art Director: Eldad Levi
Copywriter: Kobi Barki
Photographer: Menahem Reiss
Published: December 2009


sync's picture
106 pencils

come on u forced

CopyRight's picture
715 pencils

not at all, nice work

thedesignaddict's picture
5411 pencils

Great photo. Simple idea. I understand the message, but shouldn't there be a call to action? Who is the client? (Maybe this is resolved in the Hebrew text? If so, please clarify).

alejulimaty's picture
840 pencils

totally agree

Theam's picture
6 pencils
rolling.stone's picture
2740 pencils

although link given by you is almost same but i found this one more involving

respect for the idea great


~ Quite obviously, I have gathered no moss ! ~

xcreativity's picture
2374 pencils

I agree with @thedesignaddict. Honestly i think it's very simple idea and the photo completely explains what it is about, however I don't know what is advertising to. Is it an association, government?

Although, great work overall.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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maxcomuni2's picture
61 pencils

not bad!

Rabubi's picture
560 pencils

What is the message? What are we supposed to do?

Mandark's picture
407 pencils

this is the kind of ad that fallows the news logic: "tomorrow we are all going to die, and on OTHER news...local team beat other team." i get the info, HOW can i help. WHY should i feel moved? all i get from this is that i have to put grandma in therapy when i see her knitting. cause this add gives me paranoia.

"U think it's perfect?! Press delete and start again!"

Micky_g's picture
181 pencils


tubito's picture
107 pencils

could be my granma! it is shoking...but it get to you

cruzialx's picture
194 pencils


raghavendra's picture
232 pencils

i like it

copycomoelcopi's picture
822 pencils

funneeeee, funneeee, funnneeeee… wait, it doesn't suposed to be funny, does it?

kagzmainah's picture
631 pencils

i like it too!

michdec's picture
440 pencils

I think it's giving you a fact in a shocking way that;ll make you remember it and hopefully pay more attention to the elderly that you know..

WillyLatasa's picture
616 pencils

Great ad!

"Bright ideas bring better results"

KbxAdz's picture
934 pencils

BS, as shown in the link above by one poster, this ad has been done before by students, which doesnt mean the idea is bad, it simply means that these people are chors, thieves

You Are What You Expect

Lydia_V's picture
4 pencils

Adam Le Adam is an Israeli organization for senior citizens in need.

Like the ad make you think twice

Guest's picture

whats wrong with a little granny suicide?

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