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Published/Aired: 
September 2011
Description: 

Print advertisment created by Cramer-Krasselt, United States for Ad Council, within the category: Public Interest, NGO.

Without a plan, it's like you're putting them in a disaster.
Your family's safety is in your hands.

Advertising Agency: Cramer-Krasselt, New York, USA
Chief Creative Officer: Marshall Ross
Executive Creative Director: Larry Hampel
Executive Art Director: Dean Stefanides
Art Director: Matt Schaffer
Copywriter: John Colbert
Photographer: Maxine Helfman
Art Producer: Nancy Morey
Group Account Director: Tony Graetzer
Account Supervisor: Natasha Young
Digital Producer: Katie Desmond
Broadcast Producers: Noel Tirsch, Harvey Road Media
Studio Engineers: Rob Sayers, Juan Aceves, Sound Lounge

Comments (11)

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Highest Rated

salil.sharma's picture
salil.sharma
Activity Score 2428

LOOKING GOOD
BUT WHAT'S CONCEPT BEHIND IT

Designer Don't Do Different Things
They Do Things Differently

NADD's picture
NADD
Activity Score 82

didnt like it

NADD

ace85le's picture
ace85le
Activity Score 3935

Trying too hard...

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Shawali's picture
Shawali
Activity Score 8442

Or not hard enough... =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

cpaige88's picture
cpaige88
Activity Score 170

I agree!

Bill Me Now's picture
Bill Me Now
Activity Score 180

eh, fairly weak from the get-go. Maybe massaging the copy could've helped. Perhaps "Not having a plan is a perfect picture for disaster."?

kleenex's picture
kleenex
Activity Score 46971

very weak.

HTG's picture
HTG
Activity Score 239

Ehhh.

JHam's picture
JHam
Activity Score 58

Poor. Sorry.

Paolo Buatti's picture
Paolo Buatti
Activity Score 896

Really sad.

CommandZ's picture
CommandZ
Activity Score 2498

OUCH! Cramer-Krasselt, really?!

salil.sharma's picture
salil.sharma
Activity Score 2428

LOOKING GOOD
BUT WHAT'S CONCEPT BEHIND IT

Designer Don't Do Different Things
They Do Things Differently

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