Ad Club Calcutta: Steven Galster

Every month Ad club Kolkata invites eminent people to talk about creativity to the advertising fraternity. This time it was Steven Galster who's a very successful animal rights campaigner in South East Asia. The challenge was to get the advertising people to the venue although the evening was not about advertising totally. It was a full house and the ad got a few metals too.

Advertising Agency: Bates David Enterprise, Calcutta, India
Creative Director: Anurag Hira
Art Director: Diptansu Roy
Copywriter: Arjun Mukherjee
Published: January 2007


me thinks's picture
me thinks
722 pencils

wish-I-had-done-that feeling.

Beatboxer's picture
1519 pencils

Yep! Pretty cool indeed...
Specially when you open the big one and realize there are no words after all.

Animal feeling.

'In the jungle, the might jungle, the lion sleeps tonight...'

A. J. SMITH's picture
2834 pencils


It's only an ad.

ivan's picture

You need to see the high res maybe. Click the image.

Ivan Raszl, admin of AotW

A. J. SMITH's picture
2834 pencils

Oh I get it now yes cheers.

It's only an ad.

kre8's picture
989 pencils

cool ad. great cause.
though very similar to work from ogilvy singapore for FHM that just won a silver at one show.

huzyisundead's picture
107 pencils

So which came out first? This one or the FHM?

addyhoch10's picture
2592 pencils

okay i think i got the idea. they put little animal shapes instead of text.
what i don't get is why people brim over with enthusiasm for it.
am i missing something? why does it look like a printed mag article?

spacecadetglow's picture
247 pencils

the fine print at the bottom reads "a renowned global campaigner for endangered species" thus the animals.

edit: nevermind. i read your comment wrong.

addyhoch10's picture
2592 pencils

haha ok, thanks anyway!

Lorem Ipsum's picture
Lorem Ipsum
49 pencils

didn't ogilvy singapore just do well at the shows with a similar idea for fhm?

cp's picture
354 pencils


No fixed abode's picture
No fixed abode
380 pencils

I love the 'picked up a few metals' comment. The only time I have heard this used was when the ad had won about one bronze at a local show. This is not bad though - I'm always glad to see someone do something more adventurous than visual-tagline.

Rog's picture
6092 pencils

Yeah, cute, okay.

>>>> That's not an ad. THIS is an ad.

sanju ayyar's picture
sanju ayyar
22 pencils

i like it.

Souvik's picture
2 pencils

This is brilliant. I'm sure it will win many more metals!

elmikel's picture
1147 pencils

can't help myself but I'm not impressed. It's ok but why all this applause?

scarfinati's picture
836 pencils

Yeah it doesnt even work for me because the ad says hear him speak and we get an advertorial with little animal pics. Wouldnt it be: read about him talking about so and so?

seems lazy and forced to me...

Guest's picture

this is identical to the fhm ad which was done earlier.

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