Advertising Agency: RPA, Santa Monica, CA, USA
Creative Directors: Mark Erwin
Art Director: Mark Erwin
Copywriter: Pat Mendelson
Illustrator: none
Photographers: Olaf Hauschulz, Roxanne Lowit
Aired: May 2008
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4 Comments
Call me old fashioned, but I don't think people should party all night, and then go to work.
My doctor tells me, I need 7 to 9 hrs for optimum physical performance.
7 to 9 hrs of sleep.
I think the first ad was the shit. It just had read me for the target audience, this one is trying hard to catch up.
I hate ads saying nothing!