Acura TL: Brilliance
Advertising Agency: RPA, Santa Monica, USA
Creative Director: John Hage
Senior Art Director: Eric Goldstein
Copywriter: Grant Holland
Photographer: Andy Glass
Agency Executive Producer: Jack Epsteen
Published: October 2008
7 Comments
wow. boring copy.
For a brochure spread it's ok.
ok, done.
-------------------------------------------
http://comunique9.blogspot.com
--
Comunique9
Brilliance is Power doesn't quite cut it... The hanging notes are a tad weird also.
I do like the features stated though.
Not so sure about this one. I know what they're doing, but somehow, from Acura, you'd hope for a little more finesse in communicating the concept. As it is, what's probably a national looks like a small-time agency product.
Garbage is garbage.
Fail.
i'm a writer who hates that nobody reads the body copy of my ads.
and i couldn't get through this boring read.