Acura TL: Brilliance

Advertising Agency: RPA, Santa Monica, USA
Creative Director: John Hage
Senior Art Director: Eric Goldstein
Copywriter: Grant Holland
Photographer: Andy Glass
Agency Executive Producer: Jack Epsteen
Published: October 2008

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7 comments

thirty6chambers's picture
thirty6chambers
1464 pencils

wow. boring copy.

kgeiger's picture
kgeiger
6843 pencils

For a brochure spread it's ok.

jsantanaxp's picture
jsantanaxp
397 pencils

ok, done.

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whitespace's picture
whitespace
1953 pencils

Brilliance is Power doesn't quite cut it... The hanging notes are a tad weird also.

I do like the features stated though.

SeanMartin's picture
SeanMartin

Not so sure about this one. I know what they're doing, but somehow, from Acura, you'd hope for a little more finesse in communicating the concept. As it is, what's probably a national looks like a small-time agency product.

phoamcor's picture
phoamcor
1284 pencils

Garbage is garbage.

Fail.

Guest commenter's picture
Guest commenter

i'm a writer who hates that nobody reads the body copy of my ads.

and i couldn't get through this boring read.

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