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Interesting Sound

Agency: 
Published/Aired: 
March 2010
Description: 

Our speakers can create an interesting sound. Silence.

Advertising Agency: rp&, Santa Monica, CA, USA
RPA / Chief Creative Officer: David Smith
Creative Director: John Hage
Head of Art: Phillip Squier
Copywriter: David Povill
Senior Art Director: Eric Goldstein
Senior Copywriter: John Guynn
Photographer: Christian Stoll
Production: Shirley Tuber

Comments (14)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

i like the copy

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~ Quite obviously, I have gathered no moss ! ~

michelangelo's picture
michelangelo
Activity Score 660

does that work when the radio/stereo/audio is ON or when it's OFF?

michelangelo's picture
michelangelo
Activity Score 660

Visual shows as though the technology is for canceling music...

satrianee's picture
satrianee
Activity Score 3748

To me, it promises a complete silence which is most desired inner skill of a car for most people...

Reality Check's picture
Reality Check
Activity Score 2537

The art direction throughout the Acura campaign is perfect, holding all the various bits of work together as a coherent whole that manages to look simple without ever being underwhelming.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

You must work for the agency.....go on...admit it

Hiperion's picture
Hiperion
Activity Score 3138

yawn...

silvi's picture
silvi
Activity Score 4172

Clean visual. Glamorous.

Sven Gali's picture
Sven Gali
Activity Score 845

Let me see if I got this right.
Our engines are make noise,
our vehicle cabins are not good enough to shut out all the engine noise,
therefore we will use noise canceling technology to mask the noise--
therefore making our engines quieter?
Are you kidding me?

maranca82's picture
maranca82
Activity Score 422

No one likes you either.

This ad isn't bad. Maybe not great, but far from bad.

Lizaad's picture
Lizaad
Activity Score 146

Not Bad

vrginie's picture
vrginie
Activity Score 154

quite good actually

Phil Lestino's picture
Phil Lestino
Activity Score 1684

The only sound you can hear is the clock ticking.....Rolls Royce circa 1960

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Oh great you can write your own music on the ad

rolling.stone's picture
rolling.stone
Activity Score 2741

i like the copy

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~ Quite obviously, I have gathered no moss ! ~

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