Acura: Interesting Sound

Our speakers can create an interesting sound. Silence.

Advertising Agency: rp&, Santa Monica, CA, USA
RPA/Chief Creative Officer: David Smith
Creative Director: John Hage
Head of Art: Phillip Squier
Copywriter: David Povill
Senior Art Director: Eric Goldstein
Senior Copywriter: John Guynn
Photographer: Christian Stoll
Production: Shirley Tuber

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14 comments

michelangelo's picture
michelangelo
660 pencils

does that work when the radio/stereo/audio is ON or when it's OFF?

michelangelo's picture
michelangelo
660 pencils

Visual shows as though the technology is for canceling music...

satrianee's picture
satrianee
3748 pencils

To me, it promises a complete silence which is most desired inner skill of a car for most people...

Reality Check's picture
Reality Check
1801 pencils

The art direction throughout the Acura campaign is perfect, holding all the various bits of work together as a coherent whole that manages to look simple without ever being underwhelming.

Phil Lestino's picture
Phil Lestino
1682 pencils

You must work for the agency.....go on...admit it

Hiperion's picture
Hiperion
3138 pencils

yawn...

silvi's picture
silvi
4172 pencils

Clean visual. Glamorous.

Sven Gali's picture
Sven Gali
845 pencils

Let me see if I got this right.
Our engines are make noise,
our vehicle cabins are not good enough to shut out all the engine noise,
therefore we will use noise canceling technology to mask the noise--
therefore making our engines quieter?
Are you kidding me?

maranca82's picture
maranca82
421 pencils

No one likes you either.

This ad isn't bad. Maybe not great, but far from bad.

Lizaad's picture
Lizaad
146 pencils

Not Bad

vrginie's picture
vrginie
154 pencils

quite good actually

Phil Lestino's picture
Phil Lestino
1682 pencils

The only sound you can hear is the clock ticking.....Rolls Royce circa 1960

Phil Lestino's picture
Phil Lestino
1682 pencils

Oh great you can write your own music on the ad

rolling.stone's picture
rolling.stone
2740 pencils

i like the copy

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