Active Life Movement: Pirates

Keep obesity away from your child.

Advertising Agency: Latinworks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Diego Castillo
Art Director: Daslav Maslov
Copywriters: Diego Castillo
Illustrator / Photographer: Ricardo Salamanca
Account Executive: Lonnie Limon
Production Manager: Steve Grill
Published: January 2009

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27 comments

Guest's picture
Guest

Hahahahahaaaaaaaaa!

Guest's picture
Guest

Don't know if playmobil agrees though..

Guest's picture
Guest

the concept is funny, but weak.

Guest's picture
Guest

rá... always wanted a fat playmobil!!!

Guest's picture
Guest

que asco

Guest's picture
Guest

Funny but weak??? Does that guy even work in advertising?

capywriter's picture
capywriter
5511 pencils

Indeed. I rather think they are boring but super strong and effective ;)

diegolechuga's picture
diegolechuga
2 pencils

It´s brillant, looks so good, simple concept, and guys... we never seen something like that before. Don´t forget that.

Guest's picture
Guest

I agree, I never saw that before.

Guest's picture
Guest
elgrecones's picture
elgrecones
323 pencils

ok... the execution is the same... but there are two ideas that are totaly diferent...

in my opinion its very, very very far from being the same...

Guest's picture
Guest

So so so so far, is no the same at all. You know the difference between concept and idea?

Guest's picture
Guest

Maslov no era de monstro??,

Guest's picture
Guest

funny but weak

Guest's picture
Guest

I like this out of the lot

Guest's picture
Guest

I liked it because I believe it will most likely help with the child obesity awareness campaine. But also believe that its not exactly the right approch for the awareness. I did not think it was funny because obesity is a serious matter.

Guest's picture
Guest

Ugh! When are people going to wake up and understand weight diversity? Activity is good for everyone. Good nutrition is good for everyone. Focus on those things and forget about where your weight (or your child's) falls. I'm concerned that all this emphasis on weight and the "obesity epidemic" is creating a generation of people with eating disorders.

Guest's picture
Guest

agreed!

this ad campaign is pathetic

Guest's picture
Guest

Amen to ALL of that.

This is insulting. Not just to fat people, but to people's intelligence as a whole. The "obesity epidemic" is a manmade concept. If they hadn't lowered the standards by which they measure "obesity" in the first [expletive deleted] place, there wouldn't have been ANY [expletive deleted] so called "epidemic."

Guest's picture
Guest

Obviously people aren't as smart as you think. Have you been in an airport lately? An irritatingly large proportion of the population is so fat they don't even realize that they are infringing on the personal space of those of us that actually bother to keep ourselves in shape. It is an epidemic, and if you don't think it's a problem then you are a part of the problem.

Guest's picture
Guest

Can you even hear yourself talk? People who are fat have less of a right to take up space than you and other thin people do?? You're not even bothering to veil your hatred of those disgusting subhuman fatties, are you?

I'm not even going to get into the complete lack of fact in your assertion that people who are thin are thin because they "keep themselves in shape". God.

Guest's picture
Guest

The folks on this string are clearly ignorant of the facts regarding obesity...it IS increasing in incidence and prevalence in the US, and childhood obesity is becoming a much more serious problem. How about starting with this report
http://www.surgeongeneral.gov/topics/obesity/
and then moving on to this one
http://www.cdc.gov/nccdphp/dnpa/obesity/trend/maps/
and come back and have an intelligent discussion on this.....

slip's picture
slip
919 pencils

fat is fat

SJB

Guest's picture
Guest

Oh these are so cute! Where do you buy them??

Guest's picture
Guest

THAT IS AWESOME! I want some fat Playmobil pirates! I might have to make them or something.

Guest's picture
Guest

jajaja no se el concepto me parece que expplica d k trata el tema pero no ayuda a solucionarlo..

Guest's picture
Guest

I think they're cute eating their litle turkey legs and counting their loot.

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