Keep obesity away from your child.
Advertising Agency: Latinworks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Diego Castillo
Art Director: Daslav Maslov
Copywriters: Diego Castillo
Illustrator / Photographer: Ricardo Salamanca
Account Executive: Lonnie Limon
Production Manager: Steve Grill
Published: January 2009
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27 Comments
Hahahahahaaaaaaaaa!
Don't know if playmobil agrees though..
the concept is funny, but weak.
rá... always wanted a fat playmobil!!!
que asco
Funny but weak??? Does that guy even work in advertising?
Indeed. I rather think they are boring but super strong and effective ;)
It´s brillant, looks so good, simple concept, and guys... we never seen something like that before. Don´t forget that.
I agree, I never saw that before.
so here it is
http://www.ccsp.com.br/novo/pop_pecas.php?id=28486
ok... the execution is the same... but there are two ideas that are totaly diferent...
in my opinion its very, very very far from being the same...
So so so so far, is no the same at all. You know the difference between concept and idea?
Maslov no era de monstro??,
funny but weak
I like this out of the lot
I liked it because I believe it will most likely help with the child obesity awareness campaine. But also believe that its not exactly the right approch for the awareness. I did not think it was funny because obesity is a serious matter.
Ugh! When are people going to wake up and understand weight diversity? Activity is good for everyone. Good nutrition is good for everyone. Focus on those things and forget about where your weight (or your child's) falls. I'm concerned that all this emphasis on weight and the "obesity epidemic" is creating a generation of people with eating disorders.
agreed!
this ad campaign is pathetic
Amen to ALL of that.
This is insulting. Not just to fat people, but to people's intelligence as a whole. The "obesity epidemic" is a manmade concept. If they hadn't lowered the standards by which they measure "obesity" in the first [expletive deleted] place, there wouldn't have been ANY [expletive deleted] so called "epidemic."
Obviously people aren't as smart as you think. Have you been in an airport lately? An irritatingly large proportion of the population is so fat they don't even realize that they are infringing on the personal space of those of us that actually bother to keep ourselves in shape. It is an epidemic, and if you don't think it's a problem then you are a part of the problem.
Can you even hear yourself talk? People who are fat have less of a right to take up space than you and other thin people do?? You're not even bothering to veil your hatred of those disgusting subhuman fatties, are you?
I'm not even going to get into the complete lack of fact in your assertion that people who are thin are thin because they "keep themselves in shape". God.
The folks on this string are clearly ignorant of the facts regarding obesity...it IS increasing in incidence and prevalence in the US, and childhood obesity is becoming a much more serious problem. How about starting with this report
http://www.surgeongeneral.gov/topics/obesity/
and then moving on to this one
http://www.cdc.gov/nccdphp/dnpa/obesity/trend/maps/
and come back and have an intelligent discussion on this.....
fat is fat
SJB
Oh these are so cute! Where do you buy them??
THAT IS AWESOME! I want some fat Playmobil pirates! I might have to make them or something.
jajaja no se el concepto me parece que expplica d k trata el tema pero no ayuda a solucionarlo..
I think they're cute eating their litle turkey legs and counting their loot.