Active Life Movement: Barbie
Keep obesity away from your child.
Advertising Agency: Latinworks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Diego Castillo, Lewis Sempertegui
Art Director: Daslav Maslov
Copywriters: Diego Castillo, Lewis Sempertegui
Illustrator / Photographer: Ricardo Salamanca
Account Executive: Lonnie Limon
Production Manager: Steve Grill
Published: January 2009
Comments
yaaawnn..sorry...
http://www.ccsp.com.br/novo/pop_pecas.php?id=28487
better...
done.
http://blogs.news.com.au/images/uploads/britney2_thumb.jpg
hahahaha. pa ZING!
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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan
www.dbsheppard.com
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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan
www.dbsheppard.com
It worries me you consider her 'obese' in that photo... so how emaciated and undernourished should young women be for them to be attractive to you?
Are you being sarcastic? The woman in this illustration is clearly obese. Normal weight people don't have second and third chins.
I'm guessing he's referring to the linked pic of Miss Spears and not the clearly obese Barbie
Given that Spears can't sing, and basically makes money on being a 10/10 on the looks department, she could lose 5 pounds or so in that picture. Tone up the mid-section a bit.
Whatever, dude. Last time I checked she sold CDs and not modeling contracts.
there's something I just don't understand. What does a picture of Britney has to do with all this?
why does the laptop cover look so bad?
It's a Barbie nightmare !
Pablo
It's a Barbie nightmare !
Pablo
Sorry, too late.
http://www.ccsp.com.br/novo/pop_pecas.php?id=28487
Great campaign
its the best one from all.. good idea
That's a funny ad! Not that most kids are overweight...It should be considered abuse when fat parents overfeed the kids!!
http://www.truactionflix.com
yeah... it's been done before... far better. see it:
http://ctrlpels.blogspot.com/2008/12/brinquedo-sedentrio.html
Brasileiro lá fora, roubando anúncio de Brasileiro aqui dentro.. tsc tsc!
I lite it a lot and found this better than the brazilian.
喜喜 candy??
This is plainly awful. How exactly is this helping anything or anyone?
Crappy idea lamely executed. D-. See me.
As if overweight children didn't already feel bad enough about themselves. Congrats assholes
It's the parents that are going to be seeing the ad, not the children. At any rate, people in this country need to start worrying less about hurting feelings, and worrying more about getting fit. Call it "scared-straight" or what have you, but people need to be woken up.
This is so unbelievably problematic... I'm appalled that anyone would have approved this concept. The lego men not so much, but how can you suggest that an overweight Barbie-esque figurine is a deviation from the norm when the regular Barbies are an even more unhealthy representation of the female body? Really weighted negative implications here. Horrible.
I'm disgusted, and it's NOT because of the size of this Barbie. As if all we fat people do is sit around eating takeout and drinking soda. As if thin people never ever do that. Ugh! When are people going to wake up and understand weight diversity? Activity is good for everyone. Good nutrition is good for everyone. Focus on those things and forget about where your weight (or your child's) falls.
OH MY GOD SHE LOOKS JUST LIKE ME...
barbie as she is has an unattainable body type.
she looks better this way.
Barbie looks more normal now.
FAIL
Just another attempt to focus on what people LOOK like, not their character or moral standards they live by. This world (and I'm not just talking United States) is lacking in a population of really good people because good citizenship is not rewarded or taken notice of nearly enough.
So you're saying obesity isn't a health problem?
Obesity, in and of itself, is not the problem. Being sedentary and eating like crap all the time is the problem. If you are active and eat reasonably well and are obese, you're still probably much more healthy than 100 lb models who starve themselves and never go to the gym for fear of "bulking up." If you're living a healthy lifestyle, who cares how much you weigh? Oh, except for every movie, TV show and advertisement ever. Silly me.
How about "Keep bimbos away from your kids"? The Paris Hilton's, Nicole Richie's and Jack Ass Movie cast members etc etc etc...
It's about time people (and parents) take responsiblity for the condition their body is in and stop trying to blame someone or something else.
I actually look like that right now. But brunette.
Where can I get this awesome Barbie--I want one!
i want that doll
There is nothing "normal" about that barbie. She is obviously obese and her corresponding BMI would be off the charts. There is such thing as a natural weight diversity but there is nothing natural about being so fat that your health suffers.
Although this particular Barbie may advertise an unhealthy body-type so too does her emaciated sister. The Barbie type that is sold to millions of impressionable young female (and sometimes male) children is conditioning them to believe that "perfection" is what makes a person attractive and loveable. This is simply not true. Furthermore, perfection is a falacy.
Okay because Barbie is such a brilliant example for little girls to aspire to ... In her regular proportions she would not be able to stand or walk on those wee feet of hers let alone hold her body upright with those breasts...do you know that she was fashioned after a sex toy in in war time Germany ?...a prostitute doll? yes that is correct... this lot of ads is totally ridiculous...
Lay off our kids...and keep your eyes on your own plate..thank you very much!!
They forgot the cholosterol meds and antidepressants on the vanity.
Advertisements like this are wrong.
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