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Good Shape

Agency: 
Published/Aired: 
May 2012
9229
Description: 

Print advertisment created by Y&R, Brazil for Activa Fitness Center, within the category: Recreation, Leisure.

Show your hidden beauty.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, FlavioCasarotti
Art Director: Leon Valente
Copywriter: Marina Erthal
Illustrator / Typographer: Alex Trochut
Art buyers: Monica Beretta, Stephanie Wang
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Paulo Rodrigues
Planners: Erika Kitabayashi, Adriano Elieser
Media team: Gustavo Gaion, Marcello Bolla

Comments (15)

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Highest Rated

andylefty's picture
andylefty
Activity Score 4535

It's a type solution. Not sure if this is convincing to join a gym. Prefer insight based ad.

gonndo's picture
gonndo
Activity Score 1094

Really interesting approach, well done...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Peter Frank's picture
Peter Frank
Activity Score 532

not at all. confusing and boring.

crispymoore's picture
crispymoore
Activity Score 111

I like it.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

everything is shit, didn't you get the memo

Nike Diesel's picture
Nike Diesel
Activity Score 13630
bakamono's picture
bakamono
Activity Score 1002

boring

because therefore it is

kleenex's picture
kleenex
Activity Score 48065

I like them all, but do not love them.

mamn's picture
mamn
Activity Score 100

I loved the type! I think Alex Trochut did a great job!

Mamn

Design Central's picture
Design Central
Activity Score 364

Wooh! such a nice work!

andylefty's picture
andylefty
Activity Score 4535

It's a type solution. Not sure if this is convincing to join a gym. Prefer insight based ad.

phoamcor's picture
phoamcor
Activity Score 1284

student-y

salil.sharma's picture
salil.sharma
Activity Score 2428

excellent concept
good typographic

Designer Don't Do Different Things
They Do Things Differently

killazol1's picture
killazol1
Activity Score 354

What? Ivan...!!!

Glut's picture
Glut
Activity Score 3935

so lame

Fernando Montero's picture
Fernando Montero
Activity Score 121

Done so many times.

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