Activa Fitness Center: Good Shape

Show your hidden beauty.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, FlavioCasarotti
Art Director: Leon Valente
Copywriter: Marina Erthal
Illustrator / Typographer: Alex Trochut
Art buyers: Monica Beretta, Stephanie Wang
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Paulo Rodrigues
Planners: Erika Kitabayashi, Adriano Elieser
Media team: Gustavo Gaion, Marcello Bolla

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15 comments

gonndo's picture
gonndo
1092 pencils

Really interesting approach, well done...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Peter Frank's picture
Peter Frank
532 pencils

not at all. confusing and boring.

crispymoore's picture
crispymoore
103 pencils

I like it.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

everything is shit, didn't you get the memo

Nike Diesel's picture
Nike Diesel
13339 pencils
bakamono's picture
bakamono
1006 pencils

boring

because therefore it is

kleenex's picture
kleenex
26914 pencils

I like them all, but do not love them.

mamn's picture
mamn
100 pencils

I loved the type! I think Alex Trochut did a great job!

Mamn

Design Central's picture
Design Central
364 pencils

Wooh! such a nice work!

andylefty's picture
andylefty
4533 pencils

It's a type solution. Not sure if this is convincing to join a gym. Prefer insight based ad.

phoamcor's picture
phoamcor
1284 pencils

student-y

salil.sharma's picture
salil.sharma
2278 pencils

excellent concept
good typographic

killazol1's picture
killazol1
354 pencils

What? Ivan...!!!

Glut's picture
Glut
3947 pencils

so lame

Fernando Montero's picture
Fernando Montero
121 pencils

Done so many times.

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