Advertisement

Not a game

Agency: 
Published/Aired: 
May 2008
Description: 

Print advertisment created by Palm Arnold, Canada for Action Mines, within the category: Public Interest, NGO.

The search continues (also meaning the game is not over). Anti-personnel landmines still kill 15000 people every year. Help us.

Advertising Agency: Palm Arnold, Montréal, Canada
Creative Director: Pascal De Decker
Art Director: Sebastien Boutebel
Copywriter: Jean-Laurent Py

Comments (8)

Log in or register to post comments

Highest Rated

white widow's picture
white widow
Activity Score 137

love it

Chris's picture
Chris
Activity Score 1985

had to look closer to get it, not bad

eshishya's picture
eshishya
Activity Score 12

well done.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

That's quite nice. Why didn't you use some of numbers though? It makes it less like the game by omitting them.

And the line 'search is not over' sits a bit awkwardly with the fact that the revealed mines in the game mean the search IS over.

Don't get me wrong, its a sound idea, but it could have been better executed.

We're going to need more lube.

adilicious's picture
adilicious
Activity Score 61

clever and engaging, love it.

theanc's picture
theanc
Activity Score 2783

Done by Giovanni FCB in Rio, Brazil. But it's made as a pop up window in websites. Won Cannes years ago.

http://augustocorreia.carbonmade.com

Tripioso's picture
Tripioso
Activity Score 470

Excelente ejecución.

L

Life's a Trip. Enjoy the Ride!

TrainRunner's picture
TrainRunner
Activity Score 225

what percentage of the population plays minesweeper? not sure how effective this is. but i got it, and enjoyed it.

white widow's picture
white widow
Activity Score 137

love it

Advertisement