Action Mines Canada: Not a game

The search continues (also meaning the game is not over). Anti-personnel landmines still kill 15000 people every year. Help us.

Advertising Agency: Palm Arnold, Montréal, Canada
Creative Director: Pascal De Decker
Art Director: Sebastien Boutebel
Copywriter: Jean-Laurent Py

Comments

Submitted by Chris on Fri, 2008-05-02 05:22.

had to look closer to get it, not bad

Submitted by eshishya on Fri, 2008-05-02 07:26.

well done.

Submitted by Baloonatic on Fri, 2008-05-02 09:05.

That's quite nice. Why didn't you use some of numbers though? It makes it less like the game by omitting them.

And the line 'search is not over' sits a bit awkwardly with the fact that the revealed mines in the game mean the search IS over.

Don't get me wrong, its a sound idea, but it could have been better executed.

Submitted by adilicious on Fri, 2008-05-02 09:07.

clever and engaging, love it.

Submitted by theanc on Fri, 2008-05-02 10:32.

Done by Giovanni FCB in Rio, Brazil. But it's made as a pop up window in websites. Won Cannes years ago.

Submitted by Tripioso on Fri, 2008-05-02 11:18.

Excelente ejecución.

Life's a Trip. Enjoy the Ride!

Submitted by TrainRunner on Fri, 2008-05-02 11:21.

what percentage of the population plays minesweeper? not sure how effective this is. but i got it, and enjoyed it.

Submitted by white widow on Fri, 2008-05-02 23:35.

love it