Action Group for World Solidarity: Special

Advertising Agency: Ogilvy Frankfurt, Germany
Creative Director: Helmut Meyer
Copywriters: Dr. Stephan Vogel, Alexander Haase
Art Directors: Ina Thedens, Albert S. Chan
Illustrator: Martin Popp
Art Buying: Christina Hufgard, Caroine Walczok

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22 comments

Guest's picture
Guest

why is this done in germany?

Guest's picture
Guest

I think these germans know more about India than any Indian do.

Guest's picture
Guest

I swear man!
This is like sayin that Germany is a nazi state!

Guest's picture
Guest

ESTA CAMPAÑA ME PRODUCE DESCONFIANZA EN EL MODO QUE SE EJECUTA, NUNCA HABÍA ESCUCHADO TAL COSA SOBRE LA CULTURA INDU. ES CIERTO??? O ES UNA FARSA??

Guest's picture
Guest

What a shocking campaign! Woman is not treated well in India! But who ever wrote this campaign doesn’t know that India is a vast country with 1.15 billion people and if you will look into any incident its number will be huge and shocking to any Garman!

I didn’t like the use of India in the headline making it seem as if whatever is said their in the ads is happening in every home of India!!

ad 1) yes girls are taken out of the schools.. but so do boys in many "poor" villages of India!
ad2) it happens only in "very poor" families but I would have loved to read figures there!!
ad3) this is funny! Under-aged girls are not married to old men! This depiction is over exaggeration and misleading.
ad4) 'Sati' is what it used to be called where woman used to be burnt with dead husband on his pyre..this ritual was only in one northern state of India and this was banned way back in 1846 and an act was also passed in 1987.
ad5) please tell us the numbers and better still percentage keeping the population in mind! This is an exaggeration.
ad6) 3 million abortions in a year... in a 1.15 billion population! I would like to tell you that doing ultrasound scanning to determine sex is illegal and many parts of the country might not even have this facility apart from some Govt. Hospitals there. Just look at the percentage figures http://www.johnstonsarchive.net/policy/abortion/wrjp333pd.html

All said and done I agree that there is a problem in India regarding woman and girl child and it stems from dowry system but I didn't like the casual approach of the ads to sensationalise things to the extent of making it look like every Indian thinks this way!! Copy writing and research is poor and art director is trying to win awards!

Guest's picture
Guest

AWW C'mon man!
This is like saying that Germany today is a Nazi state!
poo to this campaign!

Imwrittenwith-c-and-ai's picture
Imwrittenwith-c...
80 pencils

I agree. Makes me really furious, it does.

ABOUT MY OWN GERMAN COUNTRY!!!

Guest's picture
Guest

GET ALL THESE ADS OUT OF IT>>>THIS IS NOT ACCEPTED>

should i believe that every german is a hitler...throwing rebels and jews in inhuman camps and all.
cummon...this is not accepted at all.

THESE SHOULD BE TAKEN OUT RIGHT NOW>>>>

this is not india....my fren

stop using ur half-baked brain to tell stories that are not true.

mondo's picture
mondo
142 pencils

calm down dude. that's also india, pakistan and iran !
not in the big citys, but in poor landscapes the people living like in the medival times.
and all because of the education. and if you want to bring education, like in afgahnistan,
with the power of army, the people stay bullish.
otherwise, who knows wether the taliban stop treating if we move off afghanisten!?
fact is, these exampels happens. and it's right to show it. also it would be nice to see an campaign
about the beauty side of life in india or the generell nice way of islam!
salam.

Guest's picture
Guest

and i am reading on Germany

mondo's picture
mondo
142 pencils

well, these campaign is great. that is the job advertising has to do very more often!
on the other side, why you haven't chosen pakistan(nr.1 dangerous country in the world), afgahnistan or iran??
especially we have to open the eyes in pakistan etc., that's a mission!
by the way, my right name is karim.

Guest's picture
Guest

Its look like naive work

Guest's picture
Guest

I seriously feel that the administrator has to pull off these ads...
its ridiculously...
All we have to do is call up one of the news channels and inform them, theyll make a big deal of this!

Guest's picture
Guest

Totally Incorrect in terms of facts and DISGUSTING in execution!!!! Dont you guys in Frankfurt believe in any research before u do a campaign ...... HAVE U HEARD OF A TERM CALLED 'RESPONSIBLE COMMUNICATION'???
Am sure the answer is a 'NO'.......

And IVAN, What happened to your screening process??? how can you put up spmething soo offensive and soo incorrect on your site???/

PLEASE FEEL free to answer me.

Guest's picture
Guest

I'm not an Indian but this is the most gross, offensive, stupid campaign I have ever came across !

I strongly agree that these ads should be omitted and totally removed

Guest's picture
Guest

ivan stand your ground. the world needs dumb fucks.

Guest's picture
Guest

this really deserves an award. do we have a stupidest creative catagory in Cannes?

unmanman's picture
unmanman
118 pencils

greetings

its a strong campaign i agree and i also agree that this is happening in India/Pakistan as we speak... but what i donot agree is that it shouldnt have been done the way its been done... thr is no creative thought involved, just design and forced copy based on lucid facts. if you guys want to do a public service campaign thn thats great, but sugar coat it in a way that its not offensive... and i guess thats what advertising is all about. im sure if someone from my agency does a campaign about Germany based on the past history with just the thought of showing how crappy it was Germany back then ... it would definetly ignite the germans.

cheers

crashdummyglory's picture
crashdummyglory
39 pencils

this time it is a matchbox showing an inflatable doll being poisoned.

Imwrittenwith-c-and-ai's picture
Imwrittenwith-c...
80 pencils

Man I think this is RACIST!!!

I`m ashamed that this comes from my country (of all)!!!

Its true that things like this happen in India (been travelling there for 14 weeks last year) -

but it is also true that SOME jews have big noses and are all about the money -

or that SOME germans still run around shouting "HEIL HITLER" -

but are we to believe that those speak for ALL the individuals in their countries?!?!?

This sucks sucks SUCKS big time in my opinion and I`m sure not the only one who wants that out!

And don`t give me that "oooh it obviously is controversial so it makes its point"-crap. Because it

does not! It`s self-righteous and ignoring all the good work thats being done down there. And I`m

even more infuriated by the fact that this obviously is willingly designed to provoke comments just

like mine! And I say that openly - without any "guest writer" disguise: Boooh!

Guest's picture
Guest

It is a social problem.And thats good that this company is helping Indians. But will you tell me that how much help has been given to them and I hope that this help will be enough to solve the problem of this country.

heykrunal's picture
heykrunal
10 pencils

Bloody Nazis. They were, they are and they will be LOSERS! Just like your cars, you guys have dumb machines installed in your head as well. Ass kissing chumps.

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