Actal Antacid: Stuffed, Japanese Food

Feel stuffed no more

Advertising Agency: Grey Group, Singapore
Chief Creative Officer: Ali Shabaz
Art Directors: Ang Sheng Jin, Boo Wei Yi, Shum Qi Hao
Copywriter: Joseph Cheong
Producer: Bobby Koh
Assoc Creative Directors: Joseph Cheong, Ang Sheng Jin
Photographer: Jeremy Wong / Nemesis Pictures
Retoucher: Evan Lim / Magic Cube
Account Supervisor: Jennifer Sim
Advertiser's Supervisor: Gary Cheung

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6 comments

sg09's picture
sg09
5 pencils

Actal is not a cure for gluttony. Seems like they are pushing the wrong aspect. This product is a treatment for multiple forms of gastric distress mainly caused by what you eat (and how your body reacts to it), not how much. Interesting visual, but it misses the mark.

neutral's picture
neutral
14 pencils

art ++ idea?

kleenex's picture
kleenex
22644 pencils

This product is supposed to stop heartburn right????

thatcopyguy's picture
thatcopyguy
42 pencils

So it's stuffed toys eating cotton stuffing to represent the feeling of overeating? Nice visual, but I think there's a layer (or two) in here somewhere.

Brema's picture
Brema
192 pencils

S: Who the F are these muppets? I don't recognize them
W: Thats our Khatthoey cousin in Thailand.
W: No I meant the muppets at Grey Group, Singapore

Strike two stones with one bird

torontose's picture
torontose
393 pencils

nice.

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