Bad breath is unforgiving.
Advertising Agency: BBDO Puerto Rico
Creative Director: Rafael Sepúlveda
Art Director: Rosangela Sandoval
Copywriter: Héctor Efrén López
Photographer: Dominó
Published: June 2008
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21 Comments
I like it. But I think it would be stronger as "Bad breath is unforgivable." But maybe that's just me.
good call on the line change. either way, this is awesome.
http://justkiddingbutseriously.wordpress.com/
You're DAMN (sorry) right Flurb! Nice ad.
Unforgiving is correct since it's the priest doing the talking.
Don't just look, observe.
www.storytellerscreative.com
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That's a fantastic ad. Great art direction better delivery. Great work. In essence the only thing that I didn't like is that the audience has to be assumed to believe in confession. But that aside it makes sense and even though it caters to a specific audience.
Yeah, but it's a Brasilian ad. Most of the audience are Roman Catholic.
Not brazilian. But OK I know what you mean.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Believe in Jesus - http://cargocollective.com/augustojesus
Jealous.
A ver tengo el brief y q es lo primero que se me ocurre?
Ya se q la gente se aleja de mi!!!!
Primera idea y pocas ganas de pensar diferente!
really? how great? very old idea just nice art
bbdo? wtf?
aotw? wtf?
this ad is embarrassing like when the cow comes home!
Bad line. Boring idea.
great work with the art direction. very good treatment.
its not bad, but wouldn't like to see it in any annuals.
Could have been done 10 years ago, looks like a late 90's ad.
Bof...
maybe with curtains closed...
BOf...
Maybe with curtains closed... maybe
Maybe with curtains closed...
This is a very exquisite ad. Nice job.
:::MARK3R:::
wouldn´t have been better to go further... like throughout the cubicle´s curtains or net... maybe looking priest puzzled face behind....
Hormone vs Neuron - Twitter
Good ad. It's not necessary to improve the line. Just delete it. The pic says it all.