ACT Mouthwash: Bad

Bad breath is unforgiving.

Advertising Agency: BBDO Puerto Rico
Creative Director: Rafael Sepúlveda
Art Director: Rosangela Sandoval
Copywriter: Héctor Efrén López
Photographer: Dominó
Published: June 2008


Flurb's picture
261 pencils

I like it. But I think it would be stronger as "Bad breath is unforgivable." But maybe that's just me.

missed my turn's picture
missed my turn
426 pencils

good call on the line change. either way, this is awesome.

LeeHarvey's picture
3045 pencils

You're DAMN (sorry) right Flurb! Nice ad.

STRTLRS's picture
1607 pencils

Unforgiving is correct since it's the priest doing the talking.

Don't just look, observe.

I think, therefore... yeah.

Joseph maguire's picture
Joseph maguire

That's a fantastic ad. Great art direction better delivery. Great work. In essence the only thing that I didn't like is that the audience has to be assumed to believe in confession. But that aside it makes sense and even though it caters to a specific audience.

matks's picture
476 pencils

Yeah, but it's a Brasilian ad. Most of the audience are Roman Catholic.

theanc's picture
2781 pencils

Not brazilian. But OK I know what you mean.


oopsie_dum_didly's picture
91 pencils


Losvanvan's picture

A ver tengo el brief y q es lo primero que se me ocurre?
Ya se q la gente se aleja de mi!!!!
Primera idea y pocas ganas de pensar diferente!

Guest commenter's picture
Guest commenter

really? how great? very old idea just nice art

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

bbdo? wtf?
aotw? wtf?
this ad is embarrassing like when the cow comes home!

john doe's picture
john doe
1571 pencils

Bad line. Boring idea.

troika02's picture
212 pencils

great work with the art direction. very good treatment.

Guest commenter's picture
Guest commenter

its not bad, but wouldn't like to see it in any annuals.

Guest commenter's picture
Guest commenter

Could have been done 10 years ago, looks like a late 90's ad.

Motillium's picture

maybe with curtains closed...

Guest commenter's picture
Guest commenter

Maybe with curtains closed... maybe

Guest commenter's picture
Guest commenter

Maybe with curtains closed...

mark3r's picture
1953 pencils

This is a very exquisite ad. Nice job.


DJVassallo's picture
243 pencils

wouldn´t have been better to go further... like throughout the cubicle´s curtains or net... maybe looking priest puzzled face behind....

Guest's picture

Good ad. It's not necessary to improve the line. Just delete it. The pic says it all.

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