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ACT Mouthwash: Bad

ACT Mouthwash: Bad
Your rating: None Average: 7.3 (42 votes)

Bad breath is unforgiving.

Advertising Agency: BBDO Puerto Rico
Creative Director: Rafael Sepúlveda
Art Director: Rosangela Sandoval
Copywriter: Héctor Efrén López
Photographer: Dominó
Published: June 2008

Comments

Flurb's picture 107 pencils

I like it. But I think it would be stronger as "Bad breath is unforgivable." But maybe that's just me.

missed my turn's picture 426 pencils

good call on the line change. either way, this is awesome.

LeeHarvey's picture 1773 pencils

You're DAMN (sorry) right Flurb! Nice ad.

STRTLRS's picture 1532 pencils

Unforgiving is correct since it's the priest doing the talking.

Don't just look, observe.

www.storytellerscreative.com

..............................................
www.storytellerscreative.com

Joseph maguire's picture

That's a fantastic ad. Great art direction better delivery. Great work. In essence the only thing that I didn't like is that the audience has to be assumed to believe in confession. But that aside it makes sense and even though it caters to a specific audience.

matks's picture 344 pencils

Yeah, but it's a Brasilian ad. Most of the audience are Roman Catholic.

theanc's picture 2375 pencils
oopsie_dum_didly's picture 91 pencils

Jealous.

Losvanvan's picture

A ver tengo el brief y q es lo primero que se me ocurre?
Ya se q la gente se aleja de mi!!!!
Primera idea y pocas ganas de pensar diferente!

Guest commenter's picture

really? how great? very old idea just nice art

Senhora Kolossa's picture 491 pencils

bbdo? wtf?
aotw? wtf?
this ad is embarrassing like when the cow comes home!

john doe's picture 1501 pencils

Bad line. Boring idea.

troika02's picture 212 pencils

great work with the art direction. very good treatment.

Guest commenter's picture

its not bad, but wouldn't like to see it in any annuals.

Guest commenter's picture

Could have been done 10 years ago, looks like a late 90's ad.

Motillium's picture

Bof...
maybe with curtains closed...

Guest commenter's picture

BOf...
Maybe with curtains closed... maybe

Guest commenter's picture

Maybe with curtains closed...

mark3r's picture 1062 pencils
7

This is a very exquisite ad. Nice job.

:::MARK3R:::

djvm98's picture 233 pencils

wouldn´t have been better to go further... like throughout the cubicle´s curtains or net... maybe looking priest puzzled face behind....

Guest's picture

Good ad. It's not necessary to improve the line. Just delete it. The pic says it all.

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