ACT (Alliance Against Tobacco): Restaurant

All enclosed places are too small for smoking.

Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas and Wilson Mateos
Art Director: Paulo Augusto Cesar (Pepê)
Copywriter: Isabella Paulelli
Photographer Daniel Klajmic
Art Buyer: Mariah Bayeux, Janaína Lacerda
Account Supervisor: Diego Passos
Planner: Eduardo Lorenzi
Other Credits: Kiyoshi Takahashi, Daniel Terlizzi, Alessandra Perez
Advertiser's Supervisor: Mário Albanese, Luis Carlos Mônaco


Guest's picture

cool campaign, heavy smokers probably isolate themselves from others and bury their foot in a place called "jail". However, don't jail others.Bravo

feddy_boo179's picture
71 pencils

Cool campaign! Heavy smokers probably isolate themselves from others in a place called "jail". Therefore, do not jail others. Bravo

Guest's picture

Realistic. I've felt the same smoking in the smoking cabin in Munich airport :)

Jupiter's picture
547 pencils

oh lit your stick then became a giant?

i get the idea alright...just don't agree with your "realistic" view.

commenting just to gather more pencils:-)

rurorjuror's picture
745 pencils

Realistic, I've felt the same being in the smoking cabin in Munich airport :)

dreadboy's picture
413 pencils

Excellent. These kind of ads make me smoke less, especially when noticing how hard it smells when not smoking and someone that just had a cigarette enters the office.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

the_lizard_king's picture
1259 pencils

Wonderful concept ... Pathetic copy. Thats how good concepts get crucified!

And then GOD said...
Let there be creativity!!!

AssassinX's picture
1329 pencils

Very good observation.

Guest's picture

is the talent an art director?

jponino's picture
601 pencils

feddy_boo.... you're a fucking asshole
leave smokers alone, i'm ok to don't agree cigarettes in offices, or in discotheque, but you spoke about smokers like they "jailed themselves" ?! wath the fuck? what do you know about them? were you happy if each time you got a soda for example, every one surrounded you tell u : oh get out ! you're killing yourself..."---> If i remember well, smoke is a right, stop beiing total asshole with us

more than your observation about the ad here is a shit, instead of saying stupid things about smokers, you'd don't post anything

Shingo's picture
406 pencils


feddy_boo179's picture
71 pencils

Dear jponino , if I said something really scratching your stomach, I would be pleasure to say sorry. However "cigarette" is totally different from soda you mentioned above and this is just my point of view, in the "non-smoking" perspective. I think most of non-smokers out there might have the same view as mine. This is the place where we could raise our own opinion. This is what I feel, so this is why I'm here, this is why I think so and comment so. Thanks

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