Bear bile, 1

June 2012
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Much has been said about the travesty of the ongoing bear bile trade. We need not emphasize more on their tiny cages and excruciating process during the daily extrication of the bile. Seriously, in their place, anyone would wish they were dead. When I read about the story of how this mother bear opted to put her cub out of misery, and her own death after, that was it. We had to do something. These are awareness posters really. I wish we could be more explicit and aggressive in shouting how this should be stopped immediately.

Advertising Agency: Adwright Communications, Singapore
Creative Directors: Danny Phoa, Nafe Tong
Art Directors: Nafe Tong, Celine Tan
Copywriters: Anson Ong, SayLin Ong

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Derek Mullings's picture
Derek Mullings
36 Activity Scores

I agree Roger. Those poor bears deserve more than a feeble pun. Nice art direction though.