ACRES (Animal Concerns Research & Education Society): Tree Rings

400 species of birds.
150 species of butterflies.
125 species of mammals.
100 species of reptiles.
60 species of amphibians.
All in a four-square-mile patch of rainforest.
Help us keep it that way.
www.acres.com.sg

Advertising Agency: DDB, Singapore
Product: Wildlife Preservation
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Art Director: Gary Lim
Art Director: Aaron Koh
Copywriter: Khairul Mondzi
Digital Artist: Chris Ng
Chief Client Officer: Rowena Bhagchandani

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17 comments

85 pencils

neucloneMonday, July 4, 2011 - 12:49

Love it!

8 pencils

Mad AdmanTuesday, July 5, 2011 - 07:06

Its shameless copying.
See the link. http://www.oneclub.org/#olb=/_ajax/archive/?action=arc_work%26value=10995

2651 pencils

pierrelastnameMonday, July 4, 2011 - 22:17

tired of these executions, too easy: draw something with symbols, letters or figures...

3941 pencils

ace85leMonday, July 4, 2011 - 22:49

Since when has acres had so much budget to engage DDB??? anyway, it's not bad.

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8 pencils

Mad AdmanTuesday, July 5, 2011 - 06:52

Its shameless copying. See the link. http://www.oneclub.org/#olb=/_ajax/archive/?action=arc_work%26value=10995

997 pencils

bhuvneshwar.chdTuesday, July 5, 2011 - 01:15

deserved the lion.

congrats. . .

"If you are irritated by every rub, how will you be polished?"
— Rumi

8 pencils

Mad AdmanTuesday, July 5, 2011 - 07:00

Yeah! They did win a bronze. But what they did is they shamelessly copied the idea and execution of an entry
titled ANIMAL TREE which won a ONE SHOW DESIGN MERIT in 2008, which is 3 years back. They only made it
Black and white. See the link. http://www.oneclub.org/#olb=/_ajax/archive/?action=arc_work%26value=10995

8 pencils

Mad AdmanTuesday, July 5, 2011 - 06:28

Shame on DDB Singapore! This enry was never an original one.The idea and execution are the same as our entry ANIMAL TREE
which has won ONE SHOW DESIGN MERIT in 2008. You just made it Black and white. For those who have doubts,

See the link.

http://www.oneclub.org/#olb=/_ajax/archive/?action=arc_work%26value=10995

383 pencils

YJTuesday, July 5, 2011 - 10:58

We get it dude. Three times is enough. The horse has been beaten to death. Thank you.

4309 pencils

CuriousPencilTuesday, July 5, 2011 - 17:32

A lovely execution of an inevitable idea. @MadAdman, I can see the frustration in seeing an idea you've used being used again, and winning a different award; must sting like holy hell. They followed the same thinking, and maybe took the image a few levels deeper because they had newer Macs. Really sorry to gently say it, but I don't think they copied you. On the ad: lovely layout, predictable but crisp.

2 pencils

oldkingcashWednesday, July 6, 2011 - 02:00

MadAdman, it's done and awarded. Time to move on.
Rather than bothering yourself about how this may or may not have been copied, how about focusing on the next idea instead?

Ease up dude.

See the link.
http://www.youtube.com/watch?v=7q_x-2E1hFU

4 pencils

adamantWednesday, July 6, 2011 - 02:08

Mad Adman, your comment is a copy of all the bitter tools in the world.

Need proof?

See the link.

http://www.youareasadsadprick.com

2 pencils

nyancatWednesday, July 6, 2011 - 02:11

grand prix is grand prix
gold is gold
silver is silver
bronze is bronze
merit is too bad its juz a merit

see the link.
http://www.youtube.com/watch?v=QH2-TGUlwu4

4 pencils

adamantWednesday, July 6, 2011 - 02:14

you guys are funny.

need proof?

see the link.
http://www.youtube.com/watch?v=dQw4w9WgXcQ

12 pencils

mrkohWednesday, July 6, 2011 - 02:17

You need to cheer up my friend. The more animals there are, the better the world will be. =) =)

See the link
http://9gag.com/gag/159834/

1034 pencils

CorbeenWednesday, July 20, 2011 - 04:27

to me both ads are quite stupid. The fight is just for the award which is also stupid.
see the link:
http://www.youtube.com/watch?v=yHFDa9efCQU

1034 pencils

CorbeenSunday, March 25, 2012 - 04:13

http://onlytrippystuff.tumblr.com/post/13355909833/the-tree-of-life-vi...

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