ACP Portuguese Auto Club: Woman

I'll be there in 5.
It's never just a text if you're driving.
Don't text and drive. Portuguese Auto Club.

Advertising Agency: McCann Lisbon, Lisbon, Portugal
Creative Director: José Marques
Art Director: Filipe Domingues
Copywriter: Mário Nascimento
Photographer: Rui Carvalho / OnShot
Account Supervisor: Filipa Vasconcelos
Photo Producer: Bruno Carvalho
Post Production: José Laurentino
Published: March, 2014

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6 comments

Doylie_43's picture
Doylie_43
14 pencils

Guys, please no more text and drive campaigns.......

damnson's picture
damnson
6157 pencils

YES, I'm begging every creative on this planet, PLEASE MAKE IT STOP!

An axe murderer of ads.

morse's picture
morse
16013 pencils

But why? It's not like the problem is solved.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

damnson's picture
damnson
6157 pencils

Because Werner Herzog killed the game already:

https://www.youtube.com/watch?v=Xk1vCqfYpos

An axe murderer of ads.

Pete R.'s picture
Pete R.
1674 pencils

Powerful image.

Art & Illustration

Marcao's picture
Marcao
2382 pencils

No more, please. And even if you must, at least come up with an execution that isn't as contrived.

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