ACP Portuguese Auto Club: Woman

I'll be there in 5.
It's never just a text if you're driving.
Don't text and drive. Portuguese Auto Club.

Advertising Agency: McCann Lisbon, Lisbon, Portugal
Creative Director: José Marques
Art Director: Filipe Domingues
Copywriter: Mário Nascimento
Photographer: Rui Carvalho / OnShot
Account Supervisor: Filipa Vasconcelos
Photo Producer: Bruno Carvalho
Post Production: José Laurentino
Published: March, 2014

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6 comments

Doylie_43's picture
Doylie_43
14 pencils

Guys, please no more text and drive campaigns.......

damnson's picture
damnson
3261 pencils

YES, I'm begging every creative on this planet, PLEASE MAKE IT STOP!

morse's picture
morse
15439 pencils

But why? It's not like the problem is solved.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

damnson's picture
damnson
3261 pencils

Because Werner Herzog killed the game already:

https://www.youtube.com/watch?v=Xk1vCqfYpos

Pete R.'s picture
Pete R.
1358 pencils

Powerful image.

Art & Illustration

Marcao's picture
Marcao
1995 pencils

No more, please. And even if you must, at least come up with an execution that isn't as contrived.

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